The Indonesian Digital Population In early 2024, DataReportal found that there were 353.3 million of active mobile connections in Indonesia which is 126.8% of Indonesian total population. DataReportal also reported that there were 185.3 million internet users in Indonesia with 139 million social media users. This equated to 49.9% of total Indonesia population were actively […]
AI enables Unconventional Thinking In 2024, AI is experiencing a significant surge, starting with transforming abstract concepts into tangible realities. Collaboration with AI unlocks unbounded creativity. For instance, while mentioning “Catfish,” one might envision the literal fish, but AI transcends conventional thinking by envisioning a fusion of cat and fish, showcasing its capacity to think
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The rise of Shoppertainment — the $1 trillion content-driven commerce opportunity has disrupted traditional shopping behaviours in APAC, forcing brands to rethink to achieve a seamless blend of media, content and commerce. However, as shared in our previous article, TikTok’s new PACE framework aims to decode the new paradigm to help brands drive revenue growth.
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In the digital age enabled by AI, the boundaries between marketing and media are increasingly blurred. AI-driven marketing strategies are transforming the role of the Chief Marketing Officer (CMO), evolving them from overseeing traditional marketing functions to becoming strategic media owners. This shift signifies a trend where every marketing function is evolving into a media
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Artificial Intelligence has been helping and empowering marketers for many years with its ability to predict and forecast buyer behaviour, but Generative AI (GenAI) has the potential to change the game. While it is early days for GenAI, it has already started showing great promise in a few industries and functions — and marketing is
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In an era where data reigns supreme and digital commerce thrives, the convergence of artificial intelligence (AI) and eCommerce has emerged as a potent catalyst for innovation and transformation. The multifaceted role of AI revolutionizes eCommerce, from empowering marketers with actionable insights to enhancing various aspects of the online shopping experience. Empowering Marketers with Actionable
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Music, especially classic rock has been a huge influence. And I end up looking for similarities between music to the happenings of the media ecosystem. Here I go again (Hello, Whitesnake). Before the 2018 movie, Queen was perhaps best known for the pub anthem – I want to break free. Legions of listeners, young and
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In an era marked by rapid digital transformation, AI in marketing is not just evolutionary – it’s revolutionary. My cross-sector journey reveals a critical insight: AI’s integration is reshaping our industry with precision and personalization. The true power of AI in marketing transcends mere automation; it unlocks creativity and fosters deep connections. Imagine AI not
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With unprecedented speed and scale, tech has revolutionised lives and social interactions, opening new business opportunities for all. The way we connect, communicate, and consume has led to new avenues for us to reach and engage with our consumers like never before. Of this, the latest cutting-edge technology – Generative AI is giving way to new
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Artificial intelligence (AI) is rapidly transforming the marketing landscape, and the Asia-Pacific (APAC) region is at the forefront of this revolution. The integration of AI in marketing is not merely a trend but a fundamental shift that enhances consumer experiences, optimizes marketing operations, and drives business growth. ‘State of AI in Marketing: AI Trends and
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