In the ever-evolving landscape of marketing, brands are constantly striving to stay ahead, leveraging innovation, technology, and AI to create impactful campaigns. The Smarties Unplugged debut edition, an insightful prelude to the Gala, celebrated the achievements of brands that have successfully harnessed the power of modern marketing trends. In a session by Kantar, our jury […]
Brands across categories have aced the use of AI tools to grow their business in the past year. 75% of companies surveyed by MMA in 2023 anticipated a significant upheaval due to Gen AI, with 45% believing its disruptive capability is on par with the Internet. In 2024, the spotlight will be on advancing the
How Can Marketers Generate Leads With Gen AI In 2024? Read More »
Gemini is Google’s largest and most capable AI model yet. It’s multimodal, making it as human as it gets. Gemini can seamlessly understand commands, tonality, and context of the inputs. It can also operate across data inputs such as text, code, audio, image, and video. Google’s Gemini is flexible, allowing people to use it across
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In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go
Roundup for 2023: Conversations that shaped marketing this year Read More »
Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing
3 Steps for marketers to drive better outcomes with attention-focused ad strategies Read More »
SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing
Marketing Today Elevate your perspective with the latest marketing trends Marketing Today Elevate your perspective with the latest marketing trends In Focus Read Unravel trends with data, insights, and perspectivesUnravel trends with data, insights, and perspectives Watch Discover new ways to thrive in the era of marketing trends Discover new ways to thrive in the
Marketing: Today And Tomorrow Marketing: Today And Tomorrow About Marketing: Today And Tomorrow About Marketing:Today And Tomorrow About Marketing:Today And Tomorrow Shaping the future requires insights, perspectives and opinions. It’s a continuous conversation where some lead with foresight whereas others follow in to perfect the building blocks. Marketing: Today And Tomorrow facilitates these conversations with
In the ever-evolving world of marketing and advertising, staying at the forefront of innovation and effectiveness is essential. The last quarter of 2023 for the marketing and advertising industry will be abuzz with SMARTIES Vietnam 2023, Impact Vietnam 2023, SMARTIES Indonesia 2023, and Impact Indonesia 2023. These MMA flagship events will be a treasure trove
Q4 2023: SMARTIES Vietnam, Impact Vietnam, SMARTIES Indonesia & Impact Indonesia Read More »
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES Business Impact Index – Vietnam Read More »
