Harnessing AI to Maximize Customer Exchange Value The tales of how AI is revolutionizing marketing are echoing in the industry, remodeling almost every component. While there are many instances of AI in marketing, one of the most prominent ones is to enhance customer experience. A recent study shows that 82% of consumers are likely to […]
AI and Machine Learning for maximizing customer experience Read More »
Marketers have commonly harnessed AI for enhancing customer experience and automating repetitive tasks. However, with the AI market projected to reach over 107.5 billion by 2028, the industry is unfolding exciting opportunities for marketers to stay a step ahead of their customers. Especially as recession looms on the horizon, businesses will be looking at slicing budgets,
Anticipating the consumer’s next move through AI-Driven predictive analytics Read More »
Ever since the pandemic catapulted digital transformation, marketers and businesses have grappled with the latest technology to stay relevant in today’s dynamic business landscape, capture shrinking audience attention, and cater to changing buying behavior. However, with over 8,000 MarTech tools, it gets overwhelming to optimize tech stack and campaigns and, most importantly—ensure brand safety. So
MMA Indonesia Brand Safety & MarTech Report 2022 Read More »
