When the demand for a product is high, its value increases by default. It leads to the application of dynamic pricing, a strategic approach to adjust prices for goods or services based on factors such as demand fluctuations, competitive landscape, and market conditions. Demand-based or surge pricing is thus an essential tool for brands to […]
5 AI tools to unleash the power of dynamic pricing for your brand Read More »
In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly. Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of
The State of AI in Digital Transformation report is more than statistics; it’s a digital pioneer’s playbook. The numbers tell the first-hand story of, from, and by Chief Digital Officers (CDOs) who are at the forefront of digital transformation. Spotlighting the critical role CDOs play in directing the course of AI applications, the report reflects
State of AI in Digital Transformation: 6 Key Takeaways for Marketers Read More »
Convenience is crucial to all consumers. Brands are continuously striving to make customer experience as seamless as possible. Effortlessly retrieving information with a simple vocal command is the latest shift in how consumers consume and interact with a brand. The numbers speak volumes! 90% of consumers find voice search quick and convenient; 71% would choose
Voice Search Optimization: AI-driven SEO strategies to ace voice search trends in 2024 Read More »
Deep dive into consumer behavior and marketing evolution in the PC category with Mayuri Saikia, the Director of Marketing for Dell Consumer & Small Business, India and Ajay Sharma, Head of Ad Sales, Consumer Electronics, Amazon Ads, India. Watch this insightful fireside conversation to expand your understanding of the intricacies of adapting marketing strategies to
Decoding evolving consumer behavior and audience-first advertising Read More »
Industry leaders Pawan from Mensa Brands and Shwetha from Amazon Ads delve into crucial aspects of the business and marketing landscape, offering insights into the dynamic consumer trends of 2023. The discussion highlights the pivotal role of digital media strategies, the power of audience insights, and the significance of insight-driven marketing for achieving robust growth.
Effective media planning for accelerated online growth Read More »
From use for basic automation to advanced natural language processing, Gen AI content creation has undergone rapid and massive transformation in the last few years. Marketers are increasingly turning to Gen AI to create impactful content. In 2024, at least 70% of marketers are eyeing to achieve the increased efficiency of deploying Gen AI, and
7 Tips for marketers to leverage Gen AI for valuable content creation Read More »
2023 witnessed a surge in innovative campaigns driven by artificial intelligence. AI was the driving force behind many highly successful and engaging campaigns. From creating campaigns using generative AI to inviting fans to create ads using interactive AI tools, brands across industries went beyond the usual to embrace the collaboration between human creativity and emerging
10 Campaigns that aced the use of AI in 2023 Read More »
Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing
3 Steps for marketers to drive better outcomes with attention-focused ad strategies Read More »
Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely
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