A recent study from Statista states that 65.9% will ALWAYS skip an ad when given an opportunity to do so. This statistic is alarming when advertisers pay high costs to develop video ads. Having 2 out of 3 people skip your ad no matter what can crush your ROAS (return on ad spend). But therein […]
Capitalize on Natural Breaks for a Win-Win Campaign in 2024 Read More »
When the demand for a product is high, its value increases by default. It leads to the application of dynamic pricing, a strategic approach to adjust prices for goods or services based on factors such as demand fluctuations, competitive landscape, and market conditions. Demand-based or surge pricing is thus an essential tool for brands to
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MMA Global, the leading global trade association for marketers, is thrilled to announce the appointment of Rohit Dadwal as its APAC Chief Executive Officer (CEO) and Global Head of Smarties Worldwide, the prestigious marketing awards program. With an illustrious career marked by visionary leadership and a passion for innovation in marketing, Rohit brings a wealth
Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers. “APAC presents a prime opportunity for IAS to expand
Delve into the world of video advertising as Vinod Thadani, CEO of iProspect and Chief Growth Officer for Dentsu Media group, and Pratik Udeshi, Head of Agency & Video Business, Amazon Ads, India, discuss the pivotal role of video ads in brand building. The dynamic conversation explores the evolving video ads measurement and the delicate
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Industry leaders Pawan from Mensa Brands and Shwetha from Amazon Ads delve into crucial aspects of the business and marketing landscape, offering insights into the dynamic consumer trends of 2023. The discussion highlights the pivotal role of digital media strategies, the power of audience insights, and the significance of insight-driven marketing for achieving robust growth.
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In the ever-evolving landscape of marketing, brands are constantly striving to stay ahead, leveraging innovation, technology, and AI to create impactful campaigns. The Smarties Unplugged debut edition, an insightful prelude to the Gala, celebrated the achievements of brands that have successfully harnessed the power of modern marketing trends. In a session by Kantar, our jury
In the tapestry of India’s digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed. While global giants like Google Play Store and Apple’s AppStore dominate, they often fall short
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Brands across categories have aced the use of AI tools to grow their business in the past year. 75% of companies surveyed by MMA in 2023 anticipated a significant upheaval due to Gen AI, with 45% believing its disruptive capability is on par with the Internet. In 2024, the spotlight will be on advancing the
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The Generative AI landscape is evolving at a higher speed than ever before. Marketers must keep updated with the latest AI systems and have in-depth knowledge to leverage them best. MMA Global has announced the Decoding AI for Marketers Training Series to facilitate the same. This MMA Member Exclusive offers MMA Global Members hands-on foundational
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