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The Master Channel: Revolutionizing Customer Engagement in the Super App Era

Omni Channel and The Master Channel The term “Omni Channel” emerged in the 2010s as businesses sought to engage customers across various touchpoints, including offline stores, call centers, e-commerce websites, mobile apps, and social media platforms. Omni Channel facilitates expanded market reach, swift customer engagement, and seamless support. However, its implementation and maintenance necessitate significant […]

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Engagement Unlocked: Using Attention to Boost Brand Outcomes

The digital landscape has become a revolving door of content that vies for consumer attention. With this content explosion and an increasing number of platforms and channels available, marketers have found it challenging to break through the noise with their messages, making attention an appealing and essential concept in advertising. Fragmented and fleeting consumer attention

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The AI Revolution in Content Creation

As e-commerce and digital marketing continue to evolve, Artificial Intelligence (AI) has become an integral part of the content strategy for global businesses. The integration of AI into the content production process has opened new opportunities, while also presenting ethical and creative challenges that marketers must face. 1. Introduction to AI Content Creation Tools AI

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Dissecting the ROI potential of AI-powered marketing

From data-driven decision-making to personalized customer experiences, AI has disrupted the marketing landscape. 70% of marketers expect GenAI to increase efficiency in their organizations. According to the marketers surveyed by MMA Global, other key benefits include enhanced decision-making, cost savings, revenue growth, and accelerated innovation. While 22% of marketers consider AI’s adoption a high priority,

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Strategic analysis of high-impact AI marketing campaigns that took the APAC region by storm

The past year saw several transformations in the marketing landscape with AI becoming an indispensable tool for marketers. AI has changed the fundamentals of brand-audience connections, from efficient data processing to the seamless creation of personalized ads. It has led marketers across industries to use AI to craft campaigns that captivate, inspire, and drive results

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2023 SMARTIES™ Thailand Awards Unveil Marketing Excellence Across Industries

The 2023 SMARTIES™ Thailand Awards, presented by MMA Global Asia Pacific unveiled the most innovative and impactful marketing campaigns across Thailand’s dynamic marketing landscape.  The SMARTIES Awards by MMA Global is a prestigious innovation award that recognizes leaders, brands, agencies, and tech providers who use technology to pioneer new approaches in modern marketing. These awards

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MMA Global announces the SMARTIES™ X Global & North America 2023 Winners

MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards. This prestigious program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to #shapethefutre of creativity and innovation in marketing.   The SMARTIES™ X

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