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The Modern Marketing Reckoner 2023 Indonesia AI, ML, and CX in Marketing

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market.  The AI, ML, and CX in Marketing section of the report contains the following chapters: How Generative Al Shapes the Future Marketing […]

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The Modern Marketing Reckoner 2023 Indonesia Research Studies

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers CXOs meticulously curated perspectives and valuable insights, empowering them to make informed decisions and succeed in the highly competitive Indonesian market.  The Research Studies section of the report contains the following chapters:  Resonating with Gen Z in Indonesia: Huiqi Ong, Senior Consumer Lifestyle Analyst,

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Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You

We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some

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Roundup for 2023: Conversations that shaped marketing this year

In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go

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3 Steps for marketers to drive better outcomes with attention-focused ad strategies

Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing

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7 Steps Marketers Must Take to Remain Relevant in the Times of AI

Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely

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Best practices in leveraging new-age technology for successful brand campaigns

In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and

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Why a data-first approach is essential for modern marketing success

Data has indelibly become the most valuable commodity for brands. For the marketers who’ve harnessed the power of data, there has been visible progress in marketing efficiency, sales growth, and even customer satisfaction.  With how digital is shaping up, CXOs and CEOs rely heavily on digital data to make decisions. The appeal is conceivable, given

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Planning for CDP success: A best-in-class CDP is the data strategy cornerstone

  The perfect storm: More privacy concerns, less cookies As consumers worry more about the privacy of their information, brands face greater regulations that make data harder to come by. Most notably, third-party cookies are becoming a thing of the past – while enhanced privacy protections (such as Apple’s App Privacy Report) represent the future.

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