The cost of acquiring a new customer can be five times higher than retaining one. A marginal increase in retention rate can increase profits multifold. Studies show that increasing the customer retention rates by 5% increases profits by 25% to 95%. Retaining customers, i.e. increasing the customer lifetime value, is one of the easiest ways […]
How can AI improve Customer Lifetime Value? Read More »
In an increasingly competitive landscape, brands face growing challenges in capturing customer attention. With numerous ads competing for mere seconds, making your ad stand out is imperative. This is the fourth Chapter of Brand Safety & MarTech Report 2023 that delves into the art of impactful advertising. It explores how advertisers can harness the elements
Driving Results in the Attention Economy | Brand Safety & MarTech Report 2023 Read More »
By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while
How Data and AI Help Marketers Leverage Hyper-Personalization Read More »
By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC The last decade has seen a remarkable transformation in the realm of voice search. Once fraught with technological challenges—uncertainty in results, lack of voice recognition, and lack of personalization—it is now an everyday convenience for consumers. With advancements in AI
How is AI ML impacting Voice Search in 2023 and beyond? Read More »
The State of Attribution, Annual Marketer Survey 2022 is a 6-year-long MMA Globals’ Marketing Attribution Think Tank (MATT) initiative. This year’s report brings a unique perspective and insights into MTA adoption of marketers in 2022 as compared to previous years. Furthermore, this report sheds light on the state of MTA adoption, how marketers feel about
State of Attribution: Annual Marketer Benchmark Report 2022 Read More »
