Discover the ins and outs of the AI landscape in this exclusive report by MMA Global, The State of AI Application in Digital Transformation. Based on MMA Global’s benchmark study, the report traces the changes in the AI landscape, as observed by the decision-makers in the space — Chief Digital Officers (CDOs). Why download? See […]
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Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research
From use for basic automation to advanced natural language processing, Gen AI content creation has undergone rapid and massive transformation in the last few years. Marketers are increasingly turning to Gen AI to create impactful content. In 2024, at least 70% of marketers are eyeing to achieve the increased efficiency of deploying Gen AI, and
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Understanding the right data strategies is imperative in leveraging generative AI for marketers. To unlock growth together with media partners, tech enablers, publishers, and agencies, it is essential to have a deep understanding of how to make data ready for an AI-driven future. Data holds immense value and potential, but it requires the right guidance
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High costs and uncertain investment returns are making Vietnamese businesses hesitant about making AI investments, said Naoyuki Kawakita, chairman of advertisement and communications services firm Hakuhodo Vietnam. It is estimated that 45% of global advertising revenue (about $370 billion) uses artificial intelligence (AI) or AI support, and this will increase to about $1.3 trillion, or
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Brands across categories have aced the use of AI tools to grow their business in the past year. 75% of companies surveyed by MMA in 2023 anticipated a significant upheaval due to Gen AI, with 45% believing its disruptive capability is on par with the Internet. In 2024, the spotlight will be on advancing the
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The Generative AI landscape is evolving at a higher speed than ever before. Marketers must keep updated with the latest AI systems and have in-depth knowledge to leverage them best. MMA Global has announced the Decoding AI for Marketers Training Series to facilitate the same. This MMA Member Exclusive offers MMA Global Members hands-on foundational
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The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market. The AI, ML, and CX in Marketing section of the report contains the following chapters: How Generative Al Shapes the Future Marketing
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2023 witnessed a surge in innovative campaigns driven by artificial intelligence. AI was the driving force behind many highly successful and engaging campaigns. From creating campaigns using generative AI to inviting fans to create ads using interactive AI tools, brands across industries went beyond the usual to embrace the collaboration between human creativity and emerging
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2023 was the year of AI. The year saw an increase in the adoption of AI for strategic marketing. AI enables marketers to drive innovation and expand the scope and scale of customer engagement. Understanding the evolving state of AI is now more crucial than ever before. Marketers must decode the dynamic interplay between technology
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