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SMARTIES APAC 2023 – Call for Entries Opening Soon!

SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  Our esteemed award program includes a broad spectrum of categories, including Web 3.0, creativity, lead generation, and social media marketing. We recognize, honor, and award those […]

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MarTech Vietnam report

The unprecedented impact of the novel pandemic has led to significant changes in customer behavior and habits, including browsing and shopping patterns. As noted by a majority (90%) of global business executives, the pandemic-driven shifts will continue to persist post-crisis, including an increased number of individuals browsing and buying products on social media and community

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The Connected Consumer Q4 2021

The Connected Consumer Q4 2021 is a quarterly study prepared by Decision Labs. The report studies Gen Z, Y, and X for their online habits, including social media usage, entertainment (music, movies, online videos), and online shopping. This report looks into top platforms, primary apps, indispensable apps, and multiplatform use that gives marketers deep insight

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The Connected Consumer Q3 2022

The Connect Consumer Q3 2022 report is prepared by YouGov Decision Lab in collaboration with MMA Vietnam. This report surveyed consumer habits online, including online shopping, social media, entertainment (music, movies, online videos), and their communication. In addition, the report studies Gen Z, Y, and X and brings forth valuable insights for marketers to meet

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SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam's Marketing Industry

SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam’s Marketing Industry

Held within the MMA Impact Vietnam event on October 25, 2024, the SMARTIES Vietnam 2024 Awards brought excitement and festivity to all speakers, competing brands, and attendees. The event was not only an awards ceremony but also a gathering point for passion, creativity, and innovation in Vietnam’s marketing field. Organized annually in Vietnam by MMA

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SMARTIES Vietnam 2024: A rendezvous of breakthrough marketing campaigns shaping the future

For over a decade, the SMARTIES Awards, organized by MMA Global, have celebrated the most impactful marketing campaigns annually. These campaigns drive growth and innovation, playing a critical role in shaping the future of marketing in Vietnam. The Race for Excellence in Marketing As a testament to its reputation and global influence, the MMA SMARTIES

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MMA Reveals the Global Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

UNILEVER AND OREO TAKES TOP HONORS MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global markets. Rankings are now available, naming the marketing industry’s top agencies, marketers, brands and solution providers that deliver the highest

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Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You

We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some

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Indonesia Deep Dive: Rethinking the Omnichannel Consumer Journey | Brand Safety & MarTech Report 2023

Indonesia’s digital surge continues unabated, boasting one of the world’s largest online populations and a thriving e-commerce market with 30 million active online transactors. With 88% of Indonesians frequently engaging on the Open Internet, surpassing UGC Video and Social, the digital landscape is evolving rapidly. As consumer behaviors shift, this report, explores media behavior and

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