Are you ready to shine a spotlight on your groundbreaking marketing campaign at the esteemed SMARTIES™ Awards? Submitting a winning entry requires more than just showcasing your campaign; it involves telling a compelling story, providing context, and understanding the judging criteria. Here are your top 5 tips from the SMARTIES Jury to craft a winning […]
Guide to Submitting a Winning Entry for SMARTIES 2024! Read More »
Shoppertainment Is Revolutionising Commerce in APAC – Are You Ready? For years, we’ve witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate
Navigating the Evolving Commerce Landscape in APAC with Shoppertainment Read More »
In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising. As we delve deeper into this phenomenon, it becomes clear that retail media networks are not just a fleeting trend but a substantial shift that
Retail Media: Blending the science of performance and the art of brand building Read More »
In the dynamic world of digital marketing, programmatic advertising stands at the forefront of innovation and change. As we enter 2024, this field is witnessing an unprecedented rate of evolution, spurred by the relentless pace of technological advancements and a significant transformation in the way consumers interact with digital content. Not only are the tools
Programmatic advertising in 2024: Navigating new frontiers Read More »
Big data is both a boon and a challenge. While abundant data offers valuable insights into consumer behavior and market trends, its sheer volume can overwhelm marketers. For instance, nearly 6 million Google searches occur per minute, totaling more than 8 billion a day. Almost 3.19 billion people are active on Meta’s family of apps
How to leverage AI to convert big data into smart data Read More »
The digital landscape has become a revolving door of content that vies for consumer attention. With this content explosion and an increasing number of platforms and channels available, marketers have found it challenging to break through the noise with their messages, making attention an appealing and essential concept in advertising. Fragmented and fleeting consumer attention
Engagement Unlocked: Using Attention to Boost Brand Outcomes Read More »
Ramadan is an interesting time for consumers as well as for businesses. As Indonesians observe the 40 days of fasting from dawn to dusk, it also influences their shopping habits, pushing businesses to adapt and be available to their customers at a time and a platform of their choosing. This season offers more than just
Winning Ramadan Campaigns on WhatsApp Powered by AI Read More »
Ramadan is a sacred celebration that brings together the global Muslim community of 1.8 billion with a focus on spiritual growth and communal bonding. This presents brands with the opportunity to thread the beads of connection with consumers and leverage the seasonal shopping boom to their advantage. Also, this year, Indonesians have shown a high
Celebrate maximized brand impact this Ramadan with AI accuracy in ad tech Read More »
The retail media market is forecasted to be worth $100 billion by 2026 in the U.S. alone. By 2028, retail media channels will reportedly represent 15.4% of ad revenue globally. It’s a powerhouse of opportunities for marketers to drive business impact for their brands. 53% of marketers believe AI will significantly impact audience targeting and
Unlock customer loyalty: Exploring AI’s impact on retail media strategies in 2024 Read More »
Kickstart your journey to eCommerce excellence with the ‘D2C Advantage X Toolkit’ report, a collaborative effort by MMA Global India & Publicis Commerce. This report is a game-changer for C-suite executives and Brand Leaders seeking to maximize ROI and maximize profitability in the dynamic interplay of D2C and eCommerce. Gain profound insights into crafting sound
D2C Advantage X Toolkit: Guide to Maximize ROI of D2C ECommerce Investments Read More »
