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MMA is thrilled to invite industry leaders across the world to shape the future of marketing with its flagship events this September. MMA Innovate Vietnam 2023 will give marketers access to the latest trends, strategies, and technologies shaping the marketing landscape. SMARTIES X Global & SMARTIES India Gala will bring together the industry to cheer

On August 29, 2024, at the Sheraton Saigon Hotel in Ho Chi Minh City, MMA Global, in collaboration with Chicilon Media, organized the first-ever event in Vietnam about elevator digital media with the theme “Leading New Era of Advertising: Building Elevator Digital Media Forum.” This event not only marked a significant milestone in raising awareness

It’s no secret that AI is changing the marketing industry. These days, I find myself talking about the AI transformation virtually every day – with business leaders and industry experts alike. A few years ago, the conversations were: “What is AI and how does it work”? Last year, the question was – “Is this real??” 

In the dynamic landscape of Indonesian consumerism, the age-old adage “survival of the fittest” has never rung truer for businesses. SAP Emarsys’ 2023 Customer Loyalty Index survey investigated over 10,000 consumers globally and observed a decline in brand loyalty from 79% to 68%, indicating shifts in consumer-brand interactions and an acute need for brands to

In today’s dynamic digital landscape, marketers face the ongoing challenge of reaching the right audience at the right time, across multiple channels but artificial intelligence (AI) has revolutionized audience segmentation, offering unparalleled precision and effectiveness. It has enabled brands to reach target groups across channels using big data analytics and real-time consumer behavior insights. Further,