In the tapestry of India’s digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed. While global giants like Google Play Store and Apple’s AppStore dominate, they often fall short […]
The Need For an Indian App Store Read More »
Sixty percent of U.S. internet adults play PC and console games, with the percentage increasing among younger generations. Chances are, your app’s target audience is playing PC and console games. Gaming marketers and developers from mobile apps and gaming studios looking to acquire new users would do well to expand their advertising channels—particularly to PC
PC and console: Game-changing advertising channels Read More »
Power-packed with the latest trends and research, The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers marketers a comprehensive view of the possibilities and challenges in the highly competitive Indonesian market. The Case Studies section of the report contains the following chapters: Unlocking The Power of Brand-Creator Collaborations: Shufen Goh, Co-Founder and Principal
The Modern Marketing Reckoner 2023 Indonesia Case Studies Read More »
2023 was the year of AI. The year saw an increase in the adoption of AI for strategic marketing. AI enables marketers to drive innovation and expand the scope and scale of customer engagement. Understanding the evolving state of AI is now more crucial than ever before. Marketers must decode the dynamic interplay between technology
State of AI in Marketing 2023: A Survey Report by MMA Global India Read More »
In 2023, marketing became more data-driven than ever before. The impact of AI spilled over across the industry, from campaigns to everyday tasks and even the restructuring of teams. AI played an increasingly crucial role in personalizing campaigns, streamlining creation processes, and enhancing efficiency. By automating processes, AI enables marketers to direct their efforts toward
Tracing the impact of AI on marketing in 2023 Read More »
We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some
Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You Read More »
In an era where the marketing landscape evolves at a breakneck pace, it’s crucial to gather wisdom from those at the forefront of innovation. At the MMA, our journey toward the relentless pursuit of marketing excellence has always steered collaborations with trailblazers in the field, which is both a pleasure and a privilege. I recently
Selecting the right mix of sniper and bazooka marketing techniques for your business Read More »
In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go
Roundup for 2023: Conversations that shaped marketing this year Read More »
Mr. Greg Stuart, CEO of MMA Global, believes that humanity has been experiencing the strong development of AI in 2023. The MMA Impact conference, with the theme “AI-Powered Business Innovation: Navigating Impact”, was held in Ho Chi Minh City on October 26, gathering together C-level executives and high-ranking managers from renowned local and global businesses
AI and humans are inseparable: MMA Global CEO Read More »
AI isn’t the future anymore; it is the present. And those willing to employ AI in their business process, especially marketing, are reaping benefits through exceptional results and hassle-free experiences. According to recent findings, approximately 3 out of 4 companies are embracing AI technology to enhance optimisation and personalisation efforts. Furthermore, around 47% of these
5 Ways AI is revamping the marketing ecosystem Read More »
