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3 Steps for marketers to drive better outcomes with attention-focused ad strategies

Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing […]

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7 Steps Marketers Must Take to Remain Relevant in the Times of AI

Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely

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Best practices in leveraging new-age technology for successful brand campaigns

In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and

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How Data and AI Help Marketers Leverage Hyper-Personalization

By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while

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Conversational Commerce & Connected Cars

Voice-enabled advertising: conversational commerce and connected cars “Hey Siri, what’s the weather like today?” From voice-searching to sending voice commands on Smart Home Devices such as Apple HomePod and Google Assistant, consumers’ comfort and preference have rapidly shifted towards voice-based channels. An Adobe Analytics study reveals that 91% of business decision-makers are investing significantly in

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A guide to telling stories through new ‘Digital Realities’: Hyperreal Storytelling

Navigating digital realities: All you need to know about hyperreal storytelling in marketing Hyperreal storytelling is about creating immersive experiences that feel so real that the lines between reality and virtual worlds seem to fade away. It’s where augmented reality meets virtual reality to create a space where anything is possible. Marketers can tap into

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SMARTIES Awards 2023 – Submission Kit

SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  This year’s SMARTIES Awards celebrate renewed vigor and energy to recognize creativity, innovation, and the future of marketing excellence. In addition, this year introduces two new

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