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Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.  “APAC presents a prime opportunity for IAS to expand […]

Sixty percent of U.S. internet adults play PC and console games, with the percentage increasing among younger generations. Chances are, your app’s target audience is playing PC and console games. Gaming marketers and developers from mobile apps and gaming studios looking to acquire new users would do well to expand their advertising channels—particularly to PC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

  SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  The 2023 SMARTIES Asia Pacific programs are now open for submissions for markets in APAC, China, India, Indonesia, Philippines, Thailand, and Vietnam! Link to submit