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Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand?

It is easy to lie, put a mask on and act like someone you are not for a short period of time. Over time, humans will reveal their default personality. In the world of social media and influencer marketing creators must stay relevant with their niche audience; movie reviewers have to actually love watching movies; […]

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Modern Marketing Reckoner 2024: Foreword by Aseem Kaushik

With unprecedented speed and scale, tech has revolutionised lives and social interactions, opening new business opportunities for all. The way we connect, communicate, and consume has led to new avenues for us to reach and engage with our consumers like never before. Of this, the latest cutting-edge technology – Generative AI is giving way to new

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Marketing year in review: trends, takeaways & what’s coming in 2024

As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing,

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Marketing Year In Review: Trends, Takeaways & What’s Coming In 2024

The marketing industry in 2023 has been greatly influenced by the advancements in technology and digital media. These marketing trends have created new opportunities for marketers to plan innovative strategies and navigate the ever-evolving business landscape. As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to

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All you need to know about Google’s Gemini

Gemini is Google’s largest and most capable AI model yet. It’s multimodal, making it as human as it gets. Gemini can seamlessly understand commands, tonality, and context of the inputs. It can also operate across data inputs such as text, code, audio, image, and video. Google’s Gemini is flexible, allowing people to use it across

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Leveraging ChatGPT in revolutionizing customer engagement and experience through immersive voice and audio content

ChatGPT has taken the internet by storm since its launch in November 2022, garnering 1 million users in the first five days. Fast forward to January 2023, this conversational AI has garnered a staggering 100 million monthly active users and counting. ChatGPT is based on OpenAI’s GPT-3, a foundational generative AI model. Combining NLP (natural

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Innovate your business with design thinking

Design thinking has revolutionised the business world, helping corporations cope during a time where problems are becoming increasingly complex, and processes elaborate. According to Juliana Goh, the founder of Unigons X Design Consultancy, design thinking goes beyond a designer’s tool to become an “industry agnostic,” a framework applicable for any and all. It’s a mindset

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