The cost of acquiring a new customer can be five times higher than retaining one. A marginal increase in retention rate can increase profits multifold. Studies show that increasing the customer retention rates by 5% increases profits by 25% to 95%. Retaining customers, i.e. increasing the customer lifetime value, is one of the easiest ways […]
How can AI improve Customer Lifetime Value? Read More »
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AI is like a tidal wave, sweeping across all departments, and sales is no exception. While sales have been slower to adopt AI than other departments, salespersons are now more open to accepting this future-defining technology to drive more effective results. Over half of salespersons (58%) agree Gen AI has the potential to help them
Top 4 Ways to Integrate AI in Sales Read More »
The success of a brand hinges on how satisfied its customers are. The ideal way to understand customer satisfaction is to measure customer experience metrics. They’re the window to your customer’s perception of your brand and reveal sentiments like potential referrals, the likeness of the brand/product/service, and how likely they are to become and remain
Top 7 Customer Experience Metrics to Track in 2023 Read More »
By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while
How Data and AI Help Marketers Leverage Hyper-Personalization Read More »
The recent surge in AI tools, led by ChatGPT, has brought a revolution to the marketing industry. These powerful AI technologies have become indispensable assets for marketers, enabling them to optimize campaigns, enhance customer experiences, and unlock new opportunities. Leading brands like Canva, Notion, and Google are developing their own AI tools or integrating AI
Beyond ChatGPT: Top 18 AI Marketing Tools for 2023 Read More »
By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC The last decade has seen a remarkable transformation in the realm of voice search. Once fraught with technological challenges—uncertainty in results, lack of voice recognition, and lack of personalization—it is now an everyday convenience for consumers. With advancements in AI
How is AI ML impacting Voice Search in 2023 and beyond? Read More »
