The past year saw several transformations in the marketing landscape with AI becoming an indispensable tool for marketers. AI has changed the fundamentals of brand-audience connections, from efficient data processing to the seamless creation of personalized ads. It has led marketers across industries to use AI to craft campaigns that captivate, inspire, and drive results […]
Ramadan is an interesting time for consumers as well as for businesses. As Indonesians observe the 40 days of fasting from dawn to dusk, it also influences their shopping habits, pushing businesses to adapt and be available to their customers at a time and a platform of their choosing. This season offers more than just
Winning Ramadan Campaigns on WhatsApp Powered by AI Read More »
Ramadan is a sacred celebration that brings together the global Muslim community of 1.8 billion with a focus on spiritual growth and communal bonding. This presents brands with the opportunity to thread the beads of connection with consumers and leverage the seasonal shopping boom to their advantage. Also, this year, Indonesians have shown a high
Celebrate maximized brand impact this Ramadan with AI accuracy in ad tech Read More »
The 2023 SMARTIES™ Thailand Awards, presented by MMA Global Asia Pacific unveiled the most innovative and impactful marketing campaigns across Thailand’s dynamic marketing landscape. The SMARTIES Awards by MMA Global is a prestigious innovation award that recognizes leaders, brands, agencies, and tech providers who use technology to pioneer new approaches in modern marketing. These awards
2023 SMARTIES™ Thailand Awards Unveil Marketing Excellence Across Industries Read More »
The retail media market is forecasted to be worth $100 billion by 2026 in the U.S. alone. By 2028, retail media channels will reportedly represent 15.4% of ad revenue globally. It’s a powerhouse of opportunities for marketers to drive business impact for their brands. 53% of marketers believe AI will significantly impact audience targeting and
Unlock customer loyalty: Exploring AI’s impact on retail media strategies in 2024 Read More »
The ‘State of AI in Marketing 2024’ report from MMA Global Indonesia and Kantar Indonesia deep dives into how the industry is embracing and adapting AI in their Marketing strategies; unpacking its preparedness, specific areas of development and scaling potential. Navigating the complexities of generative AI necessitates collaborative efforts and strategic partnerships. The majority of
State of AI in Marketing 2024: Report by MMA Global Indonesia & Kantar Indonesia Read More »
Netcore Cloud, a leading global MarTech and customer experience company, has unveiled its first-ever State of Martech Report for 2024. This report explores the evolving dynamics of consumer behavior and their impact on marketing strategies. It provides an in-depth analysis of current consumer preferences, needs, and trend-setting behaviors, highlighting the main MarTech trends for 2024. The
A recent study from Statista states that 65.9% will ALWAYS skip an ad when given an opportunity to do so. This statistic is alarming when advertisers pay high costs to develop video ads. Having 2 out of 3 people skip your ad no matter what can crush your ROAS (return on ad spend). But therein
Capitalize on Natural Breaks for a Win-Win Campaign in 2024 Read More »
When the demand for a product is high, its value increases by default. It leads to the application of dynamic pricing, a strategic approach to adjust prices for goods or services based on factors such as demand fluctuations, competitive landscape, and market conditions. Demand-based or surge pricing is thus an essential tool for brands to
5 AI tools to unleash the power of dynamic pricing for your brand Read More »
MELT details a conversation with Amrita Thapar, the Chief Marketing Officer of tech giant Microsoft in India. Recorded after her session on AI at an MMA Impact event, Amrita outlines the fundamentals marketers need to know when deploying AI solutions in ‘Why AI Should Be Your Copilot’. So let’s get ready to melt with Amrita
Why AI Should Be Your Copilot Read More »
