Search Results for: performance marketing

Decoding evolving consumer behavior and audience-first advertising

Deep dive into consumer behavior and marketing evolution in the PC category with Mayuri Saikia, the Director of Marketing for Dell Consumer & Small Business, India and Ajay Sharma, Head of Ad Sales, Consumer Electronics, Amazon Ads, India. Watch this insightful fireside conversation to expand your understanding of the intricacies of adapting marketing strategies to […]

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High costs, uncertain returns deterring AI investment in Vietnam

High costs and uncertain investment returns are making Vietnamese businesses hesitant about making AI investments, said Naoyuki Kawakita, chairman of advertisement and communications services firm Hakuhodo Vietnam. It is estimated that 45% of global advertising revenue (about $370 billion) uses artificial intelligence (AI) or AI support, and this will increase to about $1.3 trillion, or

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Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You

We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some

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3 Steps for marketers to drive better outcomes with attention-focused ad strategies

Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing

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7 Steps Marketers Must Take to Remain Relevant in the Times of AI

Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely

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Best practices in leveraging new-age technology for successful brand campaigns

In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and

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