Big data is both a boon and a challenge. While abundant data offers valuable insights into consumer behavior and market trends, its sheer volume can overwhelm marketers. For instance, nearly 6 million Google searches occur per minute, totaling more than 8 billion a day. Almost 3.19 billion people are active on Meta’s family of apps […]
How to leverage AI to convert big data into smart data Read More »
Omni Channel and The Master Channel The term “Omni Channel” emerged in the 2010s as businesses sought to engage customers across various touchpoints, including offline stores, call centers, e-commerce websites, mobile apps, and social media platforms. Omni Channel facilitates expanded market reach, swift customer engagement, and seamless support. However, its implementation and maintenance necessitate significant
The Master Channel: Revolutionizing Customer Engagement in the Super App Era Read More »
The world of marketing is undergoing a revolution driven by artificial intelligence (AI). However, as AI technology advances, concerns surrounding data ethics and privacy have come to the forefront. In this article, we will delve into the risks associated with data ethics and privacy in AI-driven marketing, explore principles and guidelines for responsible data handling,
Navigating AI Data Ethics and Privacy in Today’s Marketing Landscape Read More »
As e-commerce and digital marketing continue to evolve, Artificial Intelligence (AI) has become an integral part of the content strategy for global businesses. The integration of AI into the content production process has opened new opportunities, while also presenting ethical and creative challenges that marketers must face. 1. Introduction to AI Content Creation Tools AI
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From data-driven decision-making to personalized customer experiences, AI has disrupted the marketing landscape. 70% of marketers expect GenAI to increase efficiency in their organizations. According to the marketers surveyed by MMA Global, other key benefits include enhanced decision-making, cost savings, revenue growth, and accelerated innovation. While 22% of marketers consider AI’s adoption a high priority,
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The past year saw several transformations in the marketing landscape with AI becoming an indispensable tool for marketers. AI has changed the fundamentals of brand-audience connections, from efficient data processing to the seamless creation of personalized ads. It has led marketers across industries to use AI to craft campaigns that captivate, inspire, and drive results
Ramadan is an interesting time for consumers as well as for businesses. As Indonesians observe the 40 days of fasting from dawn to dusk, it also influences their shopping habits, pushing businesses to adapt and be available to their customers at a time and a platform of their choosing. This season offers more than just
Winning Ramadan Campaigns on WhatsApp Powered by AI Read More »
Ramadan is a sacred celebration that brings together the global Muslim community of 1.8 billion with a focus on spiritual growth and communal bonding. This presents brands with the opportunity to thread the beads of connection with consumers and leverage the seasonal shopping boom to their advantage. Also, this year, Indonesians have shown a high
Celebrate maximized brand impact this Ramadan with AI accuracy in ad tech Read More »
The retail media market is forecasted to be worth $100 billion by 2026 in the U.S. alone. By 2028, retail media channels will reportedly represent 15.4% of ad revenue globally. It’s a powerhouse of opportunities for marketers to drive business impact for their brands. 53% of marketers believe AI will significantly impact audience targeting and
Unlock customer loyalty: Exploring AI’s impact on retail media strategies in 2024 Read More »
The ‘State of AI in Marketing 2024’ report from MMA Global Indonesia and Kantar Indonesia deep dives into how the industry is embracing and adapting AI in their Marketing strategies; unpacking its preparedness, specific areas of development and scaling potential. Navigating the complexities of generative AI necessitates collaborative efforts and strategic partnerships. The majority of
State of AI in Marketing 2024: Report by MMA Global Indonesia & Kantar Indonesia Read More »
