Search Results for: marketing strategy

  The perfect storm: More privacy concerns, less cookies As consumers worry more about the privacy of their information, brands face greater regulations that make data harder to come by. Most notably, third-party cookies are becoming a thing of the past – while enhanced privacy protections (such as Apple’s App Privacy Report) represent the future. […]

The second edition of the MMA EY Leveraging Consumer Data For Marketing 2022 report is based on a survey in which over 170 CEOs and CMOs across various sectors participated to understand the trends amongst the CXO community on consumer data strategy and critical success factors. Download

Brand values in marketing serve as the foundation upon which a brand’s identity is built. It goes beyond just the physical products or services a brand offers; it encompasses the emotional connection and perceived benefits that consumers associate with the brand. These values represent a strategic journey of continuous development, testing, and evolution to ensure

Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research