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Asia Business Outlook | Top 10 Most Promising Indian Business Leaders from Singapore – 2024

Rohit Dadwal | Top 10 Most Promising Indian Business Leaders From Singapore -2024. “Change is constant & the only way to deal with it is to lead it” – Rohit Dadwal. Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES, has been listed as one of the Top 10 Most Promising Indian […]

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MMA Global announces the SMARTIES™ X Global & North America 2023 Winners

MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards. This prestigious program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to #shapethefutre of creativity and innovation in marketing.   The SMARTIES™ X

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SMARTIES X Global 2023 Shortlist Announced

The shortlist for the 2023 SMARTIES X Global Awards, spotlighting exceptional achievements in modern marketing and business impact, is finally unveiled. These initiatives demonstrate the ability of creative approaches to provide tangible outcomes in six channels: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing,  E-commerce marketing and Creative. SMARTIES is the world’s first

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Effective media planning for accelerated online growth

Industry leaders Pawan from Mensa Brands and Shwetha from Amazon Ads delve into crucial aspects of the business and marketing landscape, offering insights into the dynamic consumer trends of 2023. The discussion highlights the pivotal role of digital media strategies, the power of audience insights, and the significance of insight-driven marketing for achieving robust growth.

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3 Steps for marketers to drive better outcomes with attention-focused ad strategies

Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing

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Q4 2023: SMARTIES Vietnam, Impact Vietnam, SMARTIES Indonesia & Impact Indonesia

In the ever-evolving world of marketing and advertising, staying at the forefront of innovation and effectiveness is essential. The last quarter of 2023 for the marketing and advertising industry will be abuzz with SMARTIES Vietnam 2023, Impact Vietnam 2023, SMARTIES Indonesia 2023, and Impact Indonesia 2023. These MMA flagship events will be a treasure trove

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How Data and AI Help Marketers Leverage Hyper-Personalization

By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while

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