As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing, […]
Marketing year in review: trends, takeaways & what’s coming in 2024 Read More »
MMA Global APAC is elated to celebrate the 12th SMARTIES™ APAC Awards, the world’s first marketing award honoring and awarding outstanding innovation resulting in significant business impact across Asia Pacific, presented with a stunning ceremony at JW Marriott Hotel Singapore South Beach. Winners of SMARTIES™ 2023 will be featured in the MMA Business Impact Index
Discover the ins and outs of the AI landscape in this exclusive report by MMA Global, The State of AI Application in Digital Transformation. Based on MMA Global’s benchmark study, the report traces the changes in the AI landscape, as observed by the decision-makers in the space — Chief Digital Officers (CDOs). Why download? See
The State of AI Application in Digital Transformation Read More »
The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market. The Martech & Adtech Trends section of the report contains the following chapters: Unlocking Media Quality in an Increasingly Competitive Digital Ads
The Modern Marketing Reckoner 2023 Indonesia Martech and Adtech Trends Read More »
The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market. The AI, ML, and CX in Marketing section of the report contains the following chapters: How Generative Al Shapes the Future Marketing
The Modern Marketing Reckoner 2023 Indonesia AI, ML, and CX in Marketing Read More »
In an era where the marketing landscape evolves at a breakneck pace, it’s crucial to gather wisdom from those at the forefront of innovation. At the MMA, our journey toward the relentless pursuit of marketing excellence has always steered collaborations with trailblazers in the field, which is both a pleasure and a privilege. I recently
Selecting the right mix of sniper and bazooka marketing techniques for your business Read More »
In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go
Roundup for 2023: Conversations that shaped marketing this year Read More »
In an era characterized by rapid technological advancements and ever-evolving consumer behavior, the marketing industry is in a perpetual state of transformation. To navigate this dynamic landscape successfully, industry leaders and professionals must stay well-informed about the latest trends and strategies. Co-produced by MMA Global in Vietnam and Advertising Vietnam, MMA Talk Hub 2023 is
Gain expert insights into modern marketing with MMA Talk Hub 2023 Read More »
Today Connected TV (CTV) advertising is reshaping the digital marketing landscape by precisely engaging with ideal audiences in their living rooms, influencing the swift transition in consumer preferences from traditional to CTV streaming. This has surged its adoption with ad spending which is anticipated to hit an all-time high of $350 million by 2027 (Statista),
The future of CTV ad targeting: Trends and innovations Read More »
The landscape of advertising is undergoing a significant transformation, with Connected TV (CTV) advertising emerging as a powerful tool for brands to engage with their target audience effectively. CTV Native, pioneered by Teads, represents a groundbreaking approach to advertising, seamlessly integrating ads into smart TV operating systems’ home screens. This innovative format ensures maximum visibility
Navigating the rising tide of Connected TV Advertising: Strategies for success Read More »
