Search Results for: challenges

Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You

We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some […]

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Selecting the right mix of sniper and bazooka marketing techniques for your business

In an era where the marketing landscape evolves at a breakneck pace, it’s crucial to gather wisdom from those at the forefront of innovation. At the MMA, our journey toward the relentless pursuit of marketing excellence has always steered collaborations with trailblazers in the field, which is both a pleasure and a privilege. I recently

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Roundup for 2023: Conversations that shaped marketing this year

In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go

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Driving Results in the Attention Economy | Brand Safety & MarTech Report 2023

In an increasingly competitive landscape, brands face growing challenges in capturing customer attention. With numerous ads competing for mere seconds, making your ad stand out is imperative.  This is the fourth Chapter of Brand Safety & MarTech Report 2023 that delves into the art of impactful advertising. It explores how advertisers can harness the elements

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How Data and AI Help Marketers Leverage Hyper-Personalization

By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while

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