In today’s digital era, integrating Artificial Intelligence (AI) into marketing transcends innovation; it’s essential for business survival and growth, especially in vibrant markets like Vietnam. MMA Global is delighted to introduce this report on AI Adoption in Marketing in Vietnam, reflecting our commitment to spearheading a future where AI significantly enhances marketing operations. Vietnam stands […]
State of AI in Marketing in Vietnam Read More »
Are you ready to shine a spotlight on your groundbreaking marketing campaign at the esteemed SMARTIES™ Awards? Submitting a winning entry requires more than just showcasing your campaign; it involves telling a compelling story, providing context, and understanding the judging criteria. Here are your top 5 tips from the SMARTIES Jury to craft a winning
Guide to Submitting a Winning Entry for SMARTIES 2024! Read More »
In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision
Aligning engagement metrics in advertising Read More »
Building personalized customer loyalty programs is critical for businesses to stand out in the current market. However, simply offering discounts and short-term promotion campaigns isn’t enough. Creating lasting relationships with customers requires a data-driven approach and Customer Data Platforms (CDPs) are the key solution to directly solving this problem. But how do marketers apply CDPs
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In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising. As we delve deeper into this phenomenon, it becomes clear that retail media networks are not just a fleeting trend but a substantial shift that
Retail Media: Blending the science of performance and the art of brand building Read More »
Omni Channel and The Master Channel The term “Omni Channel” emerged in the 2010s as businesses sought to engage customers across various touchpoints, including offline stores, call centers, e-commerce websites, mobile apps, and social media platforms. Omni Channel facilitates expanded market reach, swift customer engagement, and seamless support. However, its implementation and maintenance necessitate significant
The Master Channel: Revolutionizing Customer Engagement in the Super App Era Read More »
As e-commerce and digital marketing continue to evolve, Artificial Intelligence (AI) has become an integral part of the content strategy for global businesses. The integration of AI into the content production process has opened new opportunities, while also presenting ethical and creative challenges that marketers must face. 1. Introduction to AI Content Creation Tools AI
The AI Revolution in Content Creation Read More »
The past year saw several transformations in the marketing landscape with AI becoming an indispensable tool for marketers. AI has changed the fundamentals of brand-audience connections, from efficient data processing to the seamless creation of personalized ads. It has led marketers across industries to use AI to craft campaigns that captivate, inspire, and drive results
Kickstart your journey to eCommerce excellence with the ‘D2C Advantage X Toolkit’ report, a collaborative effort by MMA Global India & Publicis Commerce. This report is a game-changer for C-suite executives and Brand Leaders seeking to maximize ROI and maximize profitability in the dynamic interplay of D2C and eCommerce. Gain profound insights into crafting sound
D2C Advantage X Toolkit: Guide to Maximize ROI of D2C ECommerce Investments Read More »
Empowering women throughout the Asia Pacific region is the driving force behind MMA APAC’s new campaign, “Invest in YOU – Nurturing You, Transforming Tomorrow”. This initiative, aligned with the theme “Invest in Women: Accelerate Progress,” aims to inspire women through the transformative power of self-investment. Seeking diverse perspectives, we asked prominent women leaders to offer
Invest in YOU: Words of Wisdom from MMA Global APAC’s Women Leaders Read More »
