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Craft a winning festive strategy with human insights and AI optimization

The APAC region celebrates some of the most culturally rich festivals. Diwali, Lunar New Year, Hanami, and Songkran are just a few of the many celebrations that each carry unique traditions, beliefs, and customs. With such diversity, campaigns that overlook distinct cultural elements will likely fail to engage the target audience and may even risk […]

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SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing

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Leveraging AI for effective innovative advertising

It’s no secret that AI is changing the marketing industry. These days, I find myself talking about the AI transformation virtually every day – with business leaders and industry experts alike. A few years ago, the conversations were: “What is AI and how does it work”? Last year, the question was – “Is this real??”

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Retail Media: Blending the science of performance and the art of brand building

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising. As we delve deeper into this phenomenon, it becomes clear that retail media networks are not just a fleeting trend but a substantial shift that

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Asia Business Outlook | Top 10 Most Promising Indian Business Leaders from Singapore – 2024

Rohit Dadwal | Top 10 Most Promising Indian Business Leaders From Singapore -2024. “Change is constant & the only way to deal with it is to lead it” – Rohit Dadwal. Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES, has been listed as one of the Top 10 Most Promising Indian

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Marketing year in review: trends, takeaways & what’s coming in 2024

As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing,

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AI and humans are inseparable: MMA Global CEO

Mr. Greg Stuart, CEO of MMA Global, believes that humanity has been experiencing the strong development of AI in 2023. The MMA Impact conference, with the theme “AI-Powered Business Innovation: Navigating Impact”, was held in Ho Chi Minh City on October 26, gathering together C-level executives and high-ranking managers from renowned local and global businesses

Search Results for: Smarties

Craft a winning festive strategy with human insights and AI optimization

Home

Leveraging AI for effective innovative advertising

Retail Media: Blending the science of performance and the art of brand building

Asia Business Outlook | Top 10 Most Promising Indian Business Leaders from Singapore – 2024

Marketing year in review: trends, takeaways & what’s coming in 2024

AI and humans are inseparable: MMA Global CEO

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