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AI in Marketing: Resources for 2024

The world of communication is transforming, many speculate that marketing is the business realm being reshaped by Artificial intelligence – where the ability to keep up with technical acumen and the basic understanding of AI remain as key challenges. We at MMA Global are committed to supporting the industry as it understands, accepts and adopts […]

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Raising the Bar, SMARTIES™ APAC 2023 Showcases the Great Minds of Marketing at the 12th Anniversary Event

MMA Global APAC is elated to celebrate the 12th SMARTIES™ APAC Awards, the world’s first marketing award honoring and awarding outstanding innovation resulting in significant business impact across Asia Pacific, presented with a stunning ceremony at JW Marriott Hotel Singapore South Beach. Winners of SMARTIES™ 2023 will be featured in the MMA Business Impact Index

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Key Insights from Marketing Leaders: Unlock Growth with Data Strategies for Gen AI

Understanding the right data strategies is imperative in leveraging generative AI for marketers. To unlock growth together with media partners, tech enablers, publishers, and agencies, it is essential to have a deep understanding of how to make data ready for an AI-driven future. Data holds immense value and potential, but it requires the right guidance

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The Modern Marketing Reckoner 2023 Indonesia Potential Of A Young Marketing Team

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers futuristic marketers the perspectives, data, and insights required to craft and implement innovative strategies for success in the highly competitive Indonesian market.  The Potential Of A Young Marketing Team section of the report contains an in-depth chapter on Unleashing the Potential of a Young

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The Modern Marketing Reckoner 2023 Indonesia Martech and Adtech Trends

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market.  The Martech & Adtech Trends section of the report contains the following chapters: Unlocking Media Quality in an Increasingly Competitive Digital Ads

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The Modern Marketing Reckoner 2023 Indonesia AI, ML, and CX in Marketing

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market.  The AI, ML, and CX in Marketing section of the report contains the following chapters: How Generative Al Shapes the Future Marketing

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The Modern Marketing Reckoner 2023 Indonesia Case Studies

Power-packed with the latest trends and research, The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers marketers a comprehensive view of the possibilities and challenges in the highly competitive Indonesian market.  The Case Studies section of the report contains the following chapters: Unlocking The Power of Brand-Creator Collaborations: Shufen Goh, Co-Founder and Principal

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The Modern Marketing Reckoner 2023 Indonesia Research Studies

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers CXOs meticulously curated perspectives and valuable insights, empowering them to make informed decisions and succeed in the highly competitive Indonesian market.  The Research Studies section of the report contains the following chapters:  Resonating with Gen Z in Indonesia: Huiqi Ong, Senior Consumer Lifestyle Analyst,

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