As the Indian economy skyrockets at 3X the speed of the EU and the US, Digital-First Brands (DFBs) are stealing the spotlight. It’s facilitating new categories to emerge and new brands to garner share across categories. ‘Brand-building for Digital First Brands’ by Amazon Ads explores the various stages of growth for a Digital First Brand. […]
Brand-building for Digital First Brands Read More »
Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers. “APAC presents a prime opportunity for IAS to expand
Deep dive into consumer behavior and marketing evolution in the PC category with Mayuri Saikia, the Director of Marketing for Dell Consumer & Small Business, India and Ajay Sharma, Head of Ad Sales, Consumer Electronics, Amazon Ads, India. Watch this insightful fireside conversation to expand your understanding of the intricacies of adapting marketing strategies to
Decoding evolving consumer behavior and audience-first advertising Read More »
Delve into the world of video advertising as Vinod Thadani, CEO of iProspect and Chief Growth Officer for Dentsu Media group, and Pratik Udeshi, Head of Agency & Video Business, Amazon Ads, India, discuss the pivotal role of video ads in brand building. The dynamic conversation explores the evolving video ads measurement and the delicate
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Industry leaders Pawan from Mensa Brands and Shwetha from Amazon Ads delve into crucial aspects of the business and marketing landscape, offering insights into the dynamic consumer trends of 2023. The discussion highlights the pivotal role of digital media strategies, the power of audience insights, and the significance of insight-driven marketing for achieving robust growth.
Effective media planning for accelerated online growth Read More »
The marketing industry in 2023 has been greatly influenced by the advancements in technology and digital media. These marketing trends have created new opportunities for marketers to plan innovative strategies and navigate the ever-evolving business landscape. As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to
Marketing Year In Review: Trends, Takeaways & What’s Coming In 2024 Read More »
Voice technologies are now becoming an integral part of our lives — be it gathering information through voice searches, streaming music, controlling smart home appliances, or making utility bill payments through voice commands. New-age technologies like Natural Language Understanding (NLU), conversational artificial intelligence (AI), and neural text-to-speech (TTS) have helped push voice tech to the next
Audio Playbook: The Essential Guide to Voice and Audio Marketing Read More »
In the ever-evolving landscape of marketing, brands are constantly striving to stay ahead, leveraging innovation, technology, and AI to create impactful campaigns. The Smarties Unplugged debut edition, an insightful prelude to the Gala, celebrated the achievements of brands that have successfully harnessed the power of modern marketing trends. In a session by Kantar, our jury
In the tapestry of India’s digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed. While global giants like Google Play Store and Apple’s AppStore dominate, they often fall short
The Need For an Indian App Store Read More »
Mobile gamers are a diverse and growing crowd but not all of them are willing to spend money on games. According to eMarketer, half of them prefer ad-supported free-to-play games. When people are especially cost-conscious and in-app advertising is a must for revenue growth, the quality of the mobile ad environment is the topic occupying
SDK Ad Rendering: Boost KPIs Without Compromising Ad Experience Read More »
