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Empowering Marketers: The role of AI in personalization and customer experience

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic […]

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Keeping up with the speed of marketing technology, choosing the right influencers by utilizing AI tools

The Indonesian Digital Population In early 2024, DataReportal found that there were 353.3 million of active mobile connections in Indonesia which is 126.8% of Indonesian total population. DataReportal also reported that there were 185.3 million internet users in Indonesia with 139 million social media users. This equated to 49.9% of total Indonesia population were actively

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Grab audience attention faster, cheaper, better with AI

AI enables Unconventional Thinking In 2024, AI is experiencing a significant surge, starting with transforming abstract concepts into tangible realities.  Collaboration with AI unlocks unbounded creativity. For instance, while mentioning “Catfish,” one might envision the literal fish, but AI transcends conventional thinking by envisioning a fusion of cat and fish, showcasing its capacity to think

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The B.I.G. Opportunity for Brands

Digiday, AdExchanger, VentureBeat, and other outlets have identified mobile games as an untapped opportunity for brand advertisers in 2024. But while many have recognized the growing value of in-game advertising, few have identified the potential of this B.I.G (Brands in Games) opportunity to capitalize on it. Mobile Games: The Effective Way to Reach Audiences at

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The importance of customer data platforms in building customer loyalty programs

The importance of customer data platforms in building customer loyalty programs

Building personalized customer loyalty programs is critical for businesses to stand out in the current market. However, simply offering discounts and short-term promotion campaigns isn’t enough. Creating lasting relationships with customers requires a data-driven approach and Customer Data Platforms (CDPs) are the key solution to directly solving this problem. But how do marketers apply CDPs

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SMARTIES™ Awards 2024: Calling All Innovative Marketers Worldwide!

MMA Global, a not-for-profit organization, officially opens for entries for the prestigious 2024 SMARTIES™ Awards. This annual competition celebrates outstanding brands, agencies, and marketers across the globe, encouraging them to submit their most creative and impactful marketing campaigns. The program continuously strives for growth, solidifying its position as a cornerstone for showcasing exceptional marketing case

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The Master Channel: Revolutionizing Customer Engagement in the Super App Era

Omni Channel and The Master Channel The term “Omni Channel” emerged in the 2010s as businesses sought to engage customers across various touchpoints, including offline stores, call centers, e-commerce websites, mobile apps, and social media platforms. Omni Channel facilitates expanded market reach, swift customer engagement, and seamless support. However, its implementation and maintenance necessitate significant

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