DoubleVerify has released a report on the state of retail media, ‘The Rise of Retail Media: What to Expect in 2024’. It’s a result of a survey of over 400 advertisers and agency executives globally about retail media networks (RMNs). The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers […]
DoubleVerify’s The Rise of Retail Media: What to Expect in 2024 Read More »
We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some
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In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and
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The cost of acquiring a new customer can be five times higher than retaining one. A marginal increase in retention rate can increase profits multifold. Studies show that increasing the customer retention rates by 5% increases profits by 25% to 95%. Retaining customers, i.e. increasing the customer lifetime value, is one of the easiest ways
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The recent surge in AI tools, led by ChatGPT, has brought a revolution to the marketing industry. These powerful AI technologies have become indispensable assets for marketers, enabling them to optimize campaigns, enhance customer experiences, and unlock new opportunities. Leading brands like Canva, Notion, and Google are developing their own AI tools or integrating AI
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The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion. By 2026, it is expected that retail media spending will constitute over 25% of the total digital media expenditure[1].
Top Factors That Are Fueling the Growth of Retail Media Read More »
Marketers have commonly harnessed AI for enhancing customer experience and automating repetitive tasks. However, with the AI market projected to reach over 107.5 billion by 2028, the industry is unfolding exciting opportunities for marketers to stay a step ahead of their customers. Especially as recession looms on the horizon, businesses will be looking at slicing budgets,
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