Let’s talk shop. Marketing, AI, and the wild rollercoaster we’re all on. If you’ve been wondering how the heck AI just came and shook up our game, well, meet your new besties – Greg Stuart and Rex Briggs, the cool cats behind the Decoding AI for Marketing (DAM) podcast. They’re not just throwing around fancy […]
Decoding AI for Marketing: Real Talk, Real Insights Read More »
The buzz around ‘AI maturity’ is reshaping the AI-powered marketing industry, and the intricacies are as compelling as they are diverse. Let’s first understand the key life stages for different organizations in their AI maturity journey: Learning Stage: Many organizations are in the learning phase, absorbing AI’s potential. According to GroupM’s Maturity Model, this stage
Decoding AI Maturity in Marketing in 2024 Read More »
As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing,
Marketing year in review: trends, takeaways & what’s coming in 2024 Read More »
Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey’s 2022 consumer survey revealed. The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni-marketing growth strategy is no longer an option but a necessity for marketers striving for success. The
The Moveable Middle Consumer: A Playbook for Uni-marketing Growth Read More »
Power-packed with the latest trends and research, The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers marketers a comprehensive view of the possibilities and challenges in the highly competitive Indonesian market. The Case Studies section of the report contains the following chapters: Unlocking The Power of Brand-Creator Collaborations: Shufen Goh, Co-Founder and Principal
The Modern Marketing Reckoner 2023 Indonesia Case Studies Read More »
2023 was the year of AI. The year saw an increase in the adoption of AI for strategic marketing. AI enables marketers to drive innovation and expand the scope and scale of customer engagement. Understanding the evolving state of AI is now more crucial than ever before. Marketers must decode the dynamic interplay between technology
State of AI in Marketing 2023: A Survey Report by MMA Global India Read More »
In 2023, marketing became more data-driven than ever before. The impact of AI spilled over across the industry, from campaigns to everyday tasks and even the restructuring of teams. AI played an increasingly crucial role in personalizing campaigns, streamlining creation processes, and enhancing efficiency. By automating processes, AI enables marketers to direct their efforts toward
Tracing the impact of AI on marketing in 2023 Read More »
In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go
Roundup for 2023: Conversations that shaped marketing this year Read More »
Data has indelibly become the most valuable commodity for brands. For the marketers who’ve harnessed the power of data, there has been visible progress in marketing efficiency, sales growth, and even customer satisfaction. With how digital is shaping up, CXOs and CEOs rely heavily on digital data to make decisions. The appeal is conceivable, given
Why a data-first approach is essential for modern marketing success Read More »
AI isn’t the future anymore; it is the present. And those willing to employ AI in their business process, especially marketing, are reaping benefits through exceptional results and hassle-free experiences. According to recent findings, approximately 3 out of 4 companies are embracing AI technology to enhance optimisation and personalisation efforts. Furthermore, around 47% of these
5 Ways AI is revamping the marketing ecosystem Read More »
