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The Growth Audience Most Brands Undervalue Is the One Most Likely to Move

The Growth Audience Most Brands Undervalue Is the One Most Likely to Move

For years, marketing has operated with a relatively stable definition of value: the best customers are the most loyal ones. They buy more often, spend more consistently, and are easier to identify and reach. In a world increasingly shaped by first-party data and retention metrics, that logic has only strengthened. But it is also incomplete.  […]

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SMARTIES™ Indonesia 2026: Setting the Stage for Award-Winning Work

SMARTIES™ Indonesia 2026: Setting the Stage for Award-Winning Work

The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the 2026 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies and marketers driving innovation and business impact.  SMARTIES™ continues to stand as a global benchmark for marketing effectiveness, celebrating campaigns that do more than generate attention. The program honors work that drives

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MMA Creative Summit Indonesia 2026 to Convene the Nation’s Leading Creative & Business Minds

MMA Creative Summit Indonesia 2026 to Convene the Nation’s Leading Creative & Business Minds

MMA Creative Summit Indonesia 2026 examines how culture, data and ideas can be transformed into meaningful purpose and measurable growth  Marketing + Media Alliance Indonesia (MMA Indonesia) will convene MMA Creative Summit Indonesia 2026 on Tuesday, April 14, in Jakarta. Scheduled for the second half of the day, the Summit begins in the afternoon following the morning edition of MMA SMARTIES

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Advertising’s Next Shift: From Post-Campaign Analysis to Pre-Campaign Intelligence

Advertising’s Next Shift: From Post-Campaign Analysis to Pre-Campaign Intelligence

The next frontier in advertising will have less to do with making content faster and more to do with making decisions earlier. For all the attention on generative AI, speed is only part of the story. The bigger shift is that brands can now assess likely creative effectiveness before a campaign goes live. That turns

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The Hidden Returns of Marketing That Campaign Reports Miss

The Hidden Returns of Marketing That Campaign Reports Miss

Performance marketing metrics have earned their place in the modern marketing stack. ROAS, conversion rate, short-term sales lift – these are legitimate signals of campaign effectiveness, and the infrastructure built around them has made marketing more accountable than ever before. But there’s a growing tension that senior marketers across APAC are quietly reckoning with: the

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The Rise Of Intentional Spending: Decoding The Ramadan 2026 Shopper

While Indonesia’s 2026 macroeconomic outlook is optimistic, a structural shift is transforming the Ramadan Holy Month. Data from the YMT & Modcart Shopper Survey reveals that while the “Ramadan Wallet” is expanding, the “Ramadan Filter” is tightening. We have moved from festive impulsivity to a season of Intentional Spending.  For marketers, the “Ramadan story” has shifted from high-level branding to a high-stakes battle

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MMA Modern Marketing Reckoner 2025 Industry Report Takeaways

Here is a quick peek into the recently launched Modern Marketing Reckoner, the most definitive curation of the dynamic Indonesian marketing landscape. In keeping with its thought-leadership stance, the recently rebranded Marketing + Media Alliance Indonesia (or MMA Indonesia), unveiled the Modern Marketing Reckoner 2025 Industry Report. This report is a definitive peek into the evolving world of

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Leading The Charge: Shanti Tolani On MMA’s Evolution Into The Marketing + Media Alliance

Leading The Charge: Shanti Tolani On MMA’s Evolution Into The Marketing + Media Alliance

Having traversed many goal posts in its relatively short life, MMA has been successful in building relevance, resilience, and readiness in the local Indonesian market. It has done so while keeping pace with the global marketing transformation and also actively helping define it. The industry body has established itself as the most definitive mouthpiece for the marketing fraternity in the bustling Indonesian consumer landscape, under the leadership of its dynamic country head, Shanti Tolani.  In this interview with

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