AI in Marketing is at an inflection point. Over the last few years, brand marketers have raced to adopt individual AI tools such as copy generators, recommendation engines, automation tools, journey optimisers, chatbots, and much more. While these tools deliver incremental gains, they often operate in silos, creating fragmented intelligence and inconsistent experiences. As we […]
The emergence of TikTok, together with the rise of shoppertainment in 2023, has fundamentally reshaped consumers’ purchasing habits and spending power on E-commerce. YouNet ECI – a leading E-commerce growth consulting firm for brands in SEA, and YouNet Media’s data intelligence forecasts that in the best case scenario, the Vietnam E-commerce market will grow at a 35% CAGR, reaching approximately $49.9 billion by 2028. However, the rapid growth does
Marketing in 2026 is no longer organised around channels, campaigns, or even media plans. It is operating as a connected growth system, where media, commerce, data, and creativity are increasingly inseparable. For CMOs, the challenge is not choosing between brand and performance, but architecting infrastructure that delivers both at scale. This is the year marketing
Top Marketing Trends 2026: The Era of Converged Growth Systems Read More »
A research “How AI-Enhanced Creatives Transform User Engagement” provided by Hybrid & Dentsu unveils groundbreaking insights into the evolving landscape of advertising formats. The research sheds light on the AI-driven Contextual advertising platform VOX which provides eye-catching In-image ads along with other native creatives. The companies explain how special effects implemented to ads creatives are reshaping audience engagement, providing marketers with
Innovative Ad Formats Reshape Audience Engagement: Reveals Latest Research Read More »
Ramadan is Indonesia’s most powerful commercial season and increasingly its most complex. Every year, millions of consumers flood digital platforms searching for recipes, gifting ideas, fashion inspiration, and last-mile deals. YouTube alone reaches 75% of Indonesian adults during Ramadan, driving over 153 billion views. Attention is at its peak. So is the intent. According to
Winning Ramadan Is No Longer About More Media. It Is About Smarter Context Read More »
Ramadan in Indonesia has always been a cultural milestone. Although, for marketers, it is a month where attention, intent, and movement converge across digital and offline environments. As consumer behaviour shifts, the brands that win Ramadan are those that build intelligence into every part of the journey: from context and relevance to creative and measurement. In 2026, Ramadan campaigns
How to Achieve Success During Ramadan 2026? Read More »
Jakarta, Indonesia — December 10, 2025. Marketing + Media Alliance Indonesia (MMA Indonesia) has proudly launched the Modern Marketing Reckoner (MMR) 2025 Annual Industry Report on 10 December at an exclusive, invitation-only media gathering at EMTEK Hall, SCTV Tower, Senayan, Jakarta. The industry report launch event brought together contributors from brands, agencies, publishers, telecommunications companies, advertising and marketing technology providers within MMA Indonesia’s member and partner network, along with leading media representatives. It
Getting to true data maturity isn’t easy. Most organizations hit the same walls over and over, slowing progress and limiting real business impact. MMA Global’s Data Maturity Framework 2.0 research reveals exactly what’s holding marketers back—and why these obstacles keep showing up. Everyone’s Moving Too Slowly Here’s the uncomfortable reality: despite everyone talking about how important data is, actual progress toward data maturity crawls along
Why Your Data Maturity Journey Feels Like Running in Quicksand Read More »
Unlocking data’s transformative power requires more than tools and technology. Companies need a clear data vision tightly aligned with business objectives. That means ditching siloed experiments and fragmented ownership for a unified, strategic approach. How Data Leaders Get Alignment Right Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf p.16 Data Leaders—the elite 13% demonstrating advanced maturity across nearly every dimension—share one critical trait: strong data vision paired with
The Hidden Catalyst: How C-Suite Alignment Accelerates Data Maturity Read More »
Revenue Growth and Long-Term Thinking Data Leaders use consumer data primarily to drive top-line revenue growth. That’s priority one, followed closely by improving operational efficiency and margins. But here’s what sets them apart: while most marketers chase short-term wins like ROAS, Data Leaders think long-term—focusing on brand health and overall ROI. They understand that data fuels the AI-driven future, and accelerating
The Data Leader Advantage: How Top Performers Extract Maximum Value Read More »
