Search Results for: framework

Modern Marketing Reckoner 2025 Industry Report, Defining The Future Of Indonesia’s Marketing Landscape

Jakarta, Indonesia — December 10, 2025. Marketing + Media Alliance Indonesia (MMA Indonesia) has proudly launched the Modern Marketing Reckoner (MMR) 2025 Annual Industry Report on 10 December at an exclusive, invitation-only media gathering at EMTEK Hall, SCTV Tower, Senayan, Jakarta. The industry report launch event brought together contributors from brands, agencies, publishers, telecommunications companies, advertising and marketing technology providers within MMA Indonesia’s member and partner network, along with leading media representatives. It […]

Modern Marketing Reckoner 2025 Industry Report, Defining The Future Of Indonesia’s Marketing Landscape Read More »

Why Your Data Maturity Journey Feels Like Running in Quicksand

Getting to true data maturity isn’t easy. Most organizations hit the same walls over and over, slowing progress and limiting real business impact.  MMA Global’s Data Maturity Framework 2.0 research reveals exactly what’s holding marketers back—and why these obstacles keep showing up.  Everyone’s Moving Too Slowly  Here’s the uncomfortable reality: despite everyone talking about how important data is, actual progress toward data maturity crawls along

Why Your Data Maturity Journey Feels Like Running in Quicksand Read More »

Advertising Is Evolving: The New Full-Funnel Growth Model

A Vietnam & Southeast Asia Marketing Trends Perspective  Vietnam’s digital economy is expanding at one of the fastest rates in Southeast Asia. According to eMarketer and local industry trackers, the top five e-commerce platforms in Vietnam — Shopee, TikTok Shop, Lazada, Tiki, Sendo — generated US $12.6 billion GMV in 2024, a ~37% YoY increase from 2023. Projections indicate that GMV will reach US $15.4 billion by 2025,

Advertising Is Evolving: The New Full-Funnel Growth Model Read More »

Where Does Your Organization Stand? The 5 Levels of Data Maturity

MMA Global just launched the Data Maturity Assessment—a quick, 20-question tool built specifically for marketing leaders who want to know exactly where their organization stands with data.  Take 20 minutes, answer honestly, and you’ll see exactly how you stack up against your industry and the companies leading the pack.  The Five Levels Explained:  Strugglers (12%)

Where Does Your Organization Stand? The 5 Levels of Data Maturity Read More »

Building Your Marketing Data Advantage

MMA (Marketing Measurement & Analytics) teamed up with EY to create something marketers actually need—a practical framework that turns your data headaches into real competitive wins. We’re talking about the stuff that matters: staying compliant, getting your analytics right, connecting your systems, optimizing what works, and actually driving business results.  Why This Framework Matters  Here’s

Building Your Marketing Data Advantage Read More »

Blink, and It’s Gone: Why Your Brand Must Win the First Second

(A new ruleset for marketers who can’t afford to lose attention)  In today’s hyper-scroll world, brands aren’t competing for seconds — they’re competing for milliseconds. The MMA’s First Second Strategy research reveals a truth that should make every marketer sit up straight: the human brain needs less than half a second to see, process, and

Blink, and It’s Gone: Why Your Brand Must Win the First Second Read More »

The Third Wave Unfolds: Retail Media’s Growth Trajectory for APAC Brands in 2026

For more than a decade, digital advertising has been plagued by the perennial challenge of measuring true efficacy. That era is over. The rise of Retail Media Networks (RMNs) marks the third wave of digital marketing, an era defined by precision, accountability, and predictive intelligence. According to eMarketer, RMNs are set to capture over 20%

The Third Wave Unfolds: Retail Media’s Growth Trajectory for APAC Brands in 2026 Read More »

Scroll to Top