As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing, […]
Marketing year in review: trends, takeaways & what’s coming in 2024 Read More »
Mobile gamers are a diverse and growing crowd but not all of them are willing to spend money on games. According to eMarketer, half of them prefer ad-supported free-to-play games. When people are especially cost-conscious and in-app advertising is a must for revenue growth, the quality of the mobile ad environment is the topic occupying
SDK Ad Rendering: Boost KPIs Without Compromising Ad Experience Read More »
Brands across categories have aced the use of AI tools to grow their business in the past year. 75% of companies surveyed by MMA in 2023 anticipated a significant upheaval due to Gen AI, with 45% believing its disruptive capability is on par with the Internet. In 2024, the spotlight will be on advancing the
How Can Marketers Generate Leads With Gen AI In 2024? Read More »
Power-packed with the latest trends and research, The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers marketers a comprehensive view of the possibilities and challenges in the highly competitive Indonesian market. The Case Studies section of the report contains the following chapters: Unlocking The Power of Brand-Creator Collaborations: Shufen Goh, Co-Founder and Principal
The Modern Marketing Reckoner 2023 Indonesia Case Studies Read More »
The festive season isn’t just a time of celebration; it’s a battlefield where brands and marketers vie for consumer attention. In this dynamic landscape, decoding consumer behaviour and emerging trends is the secret sauce for crafting impactful campaigns. Backed by an extensive survey commissioned through Redseer Consulting, the Paytm Ads report delves into the nuances
SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing
SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing
Marketing Navigated Tap into robust frameworks ton strengthen your futuristic strategies Marketing Navigated Tap into robust frameworks to strengthenyour futuristic strategies In Focus Read Unravel trends with data, insights, and perspectivesUnravel trends with data, insights, and perspectives Watch Discover new ways to thrive in the era of marketing trendsDiscover new ways to thrive in the
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Marketing: Today And Tomorrow Marketing: Today And Tomorrow About Marketing: Today And Tomorrow About Marketing:Today And Tomorrow About Marketing:Today And Tomorrow Shaping the future requires insights, perspectives and opinions. It’s a continuous conversation where some lead with foresight whereas others follow in to perfect the building blocks. Marketing: Today And Tomorrow facilitates these conversations with
AI is transforming how marketers generate insights, make data-driven decisions, and reach their audiences. From hyper-personalization to AI-powered chatbots and predicting the next moves to content generation, AI has moved from simple automation to a more integrated approach enabling marketers to understand their consumers and deliver experiences in a way that has never been done
How is the Role of Consent and Data Governance Evolving in AI-Powered Marketing? Read More »
