Search Results for: emerging trends

Understanding the right data strategies is imperative in leveraging generative AI for marketers. To unlock growth together with media partners, tech enablers, publishers, and agencies, it is essential to have a deep understanding of how to make data ready for an AI-driven future. Data holds immense value and potential, but it requires the right guidance […]

Sixty percent of U.S. internet adults play PC and console games, with the percentage increasing among younger generations. Chances are, your app’s target audience is playing PC and console games. Gaming marketers and developers from mobile apps and gaming studios looking to acquire new users would do well to expand their advertising channels—particularly to PC

Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely