Search Results for: digital marketing landscape

The AI Imperative: Transforming marketing from the ground up

In an era marked by rapid digital transformation, AI in marketing is not just evolutionary – it’s revolutionary. My cross-sector journey reveals a critical insight: AI’s integration is reshaping our industry with precision and personalization.  The true power of AI in marketing transcends mere automation; it unlocks creativity and fosters deep connections. Imagine AI not […]

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State of AI in Marketing: AI Trends and Actionable Insights

Artificial intelligence (AI) is rapidly transforming the marketing landscape, and the Asia-Pacific (APAC) region is at the forefront of this revolution. The integration of AI in marketing is not merely a trend but a fundamental shift that enhances consumer experiences, optimizes marketing operations, and drives business growth. ‘State of AI in Marketing: AI Trends and

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State of AI in Marketing in Vietnam

In today’s digital era, integrating Artificial Intelligence (AI) into marketing transcends innovation; it’s essential for business survival and growth, especially in vibrant markets like Vietnam. MMA Global is delighted to introduce this report on AI Adoption in Marketing in Vietnam, reflecting our commitment to spearheading a future where AI significantly enhances marketing operations. Vietnam stands

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Striking the Right Chord: Leveraging music as marketing  for brands

Music is a universal language that evokes emotions and creates lasting impressions. Even before visuals, sound was a powerful marketing tool — In fact, it was the original viral medium. In recent years, music has become essential for brands to connect with their audiences and strengthen their identity. In this article, we’ll explore how brands can leverage music to resonate with their target

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MMA SMARTIES announces a new AI Marketing​ Channel

As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.​

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2023 SMARTIES™ Thailand Awards Unveil Marketing Excellence Across Industries

The 2023 SMARTIES™ Thailand Awards, presented by MMA Global Asia Pacific unveiled the most innovative and impactful marketing campaigns across Thailand’s dynamic marketing landscape.  The SMARTIES Awards by MMA Global is a prestigious innovation award that recognizes leaders, brands, agencies, and tech providers who use technology to pioneer new approaches in modern marketing. These awards

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Navigating Digital Advertising Success in 2024: The Power of Accurate Location-Based Targeting

In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly. Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of

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AI in Marketing: Resources for 2024

The world of communication is transforming, many speculate that marketing is the business realm being reshaped by Artificial intelligence – where the ability to keep up with technical acumen and the basic understanding of AI remain as key challenges. We at MMA Global are committed to supporting the industry as it understands, accepts and adopts

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