Rohit Dadwal | Top 10 Most Promising Indian Business Leaders From Singapore -2024. “Change is constant & the only way to deal with it is to lead it” – Rohit Dadwal. Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES, has been listed as one of the Top 10 Most Promising Indian […]
As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing,
Marketing year in review: trends, takeaways & what’s coming in 2024 Read More »
In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go
Roundup for 2023: Conversations that shaped marketing this year Read More »
In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and
Best practices in leveraging new-age technology for successful brand campaigns Read More »
The cost of acquiring a new customer can be five times higher than retaining one. A marginal increase in retention rate can increase profits multifold. Studies show that increasing the customer retention rates by 5% increases profits by 25% to 95%. Retaining customers, i.e. increasing the customer lifetime value, is one of the easiest ways
How can AI improve Customer Lifetime Value? Read More »
With the advancement of AI technology, 48% of marketing leaders have witnessed a notable increase in the integration of AI within marketing strategies. Additionally, 51% of e-commerce firms leverage AI for seamless experiences, while 64% of B2B marketers recognize its value within their strategies. While the essence of AI is widely understood, this blog delves
The Synergy of Marketing and AI: A Path to Collaborative Intelligence Read More »
Voice-enabled advertising: conversational commerce and connected cars “Hey Siri, what’s the weather like today?” From voice-searching to sending voice commands on Smart Home Devices such as Apple HomePod and Google Assistant, consumers’ comfort and preference have rapidly shifted towards voice-based channels. An Adobe Analytics study reveals that 91% of business decision-makers are investing significantly in
Conversational Commerce & Connected Cars Read More »
MMA Global ‘s signature MMA Vietnam Impact 2024, held on October 25 at JW Marriott Saigon, marked a milestone for MMA Global ’s 13th year in Vietnam, drawing over 1,500 top leaders and managers alongside 50 dynamic speakers from globally renowned and Vietnamese brands. In parallel, the MMA SMARTIES Vietnam 2024 Awards honored 39
Vietnam’s Marketing Future: MMA Global ’s Vision for a Thriving Marketing Ecosystem Read More »
Artificial Intelligence (AI) is no longer a futuristic concept; it’s actively reshaping industries, particularly marketing. As brands push to create more personalized experiences, AI is emerging as a crucial tool for enhancing customer engagement, operational efficiency, and decision-making. However, marketing leaders must tackle challenges related to data readiness, ethical considerations, and cross-functional collaboration to fully
A path to AI-driven marketing: Strategic insights for industry leaders Read More »
In a surprising turn of events, Google has announced that it would now allow Chrome users to determine the fate of third-party cookies, as opposed to its earlier stance of junking these tracking codes altogether, in much the same way Apple repurposed Safari. This development has left marketers and advertisers pondering the implications and scrambling
Google’s Cookie Conundrum: A new chapter for digital marketing Read More »
