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On October 25th, MMA Impact Vietnam will mark its 13th year, hosted under the theme Navigating Marketing: Leadership, Innovation, and Future Strategies at the JW Marriott Saigon. The event will convene over 1,000 C-level executives, making it a premier gathering for leaders in Vietnam’s marketing industry. Since its inception in 2011, MMA Impact, organized by […]

The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,

First trend: Marketers who use AI in holistically their marketing will see significant business impact today “Recently we partnered with Accenture to better understand what it takes to be an AI-first company – and more importantly – if doing so reaps material business benefits. The study surveyed marketers across various markets in APAC to help uncover

As each year draws to a close, the APAC region begins bustling with festivities. For over 60% of the world’s population, this time is for gathering with family and friends and gift-giving. This critical period for retailers comes with a spending spree on food, clothes, electronics, and more.  Shoppers are often willing to spend much

The depth of data available to marketers today is both a boon and a bane. It is complex, vast, and immense. On one hand, it provides unprecedented insights that enable highly targeted and personalized advertisement. On the other hand, the complexity of managing data, optimizing campaigns, and making timely decisions can overwhelm marketers, especially in

AI is a uniquely powerful tool, which is rapidly evolving and revealing its myriad transformational usage. But we are nowhere close to fully understanding its capabilities and shortcomings. In this context, it is wise to caveat the boisterous noises around AI with notes of caution emanating from marketing experts about the utmost importance of responsible

In 2023, $134.8 billion was spent on retail media globally. This figure is estimated to reach $153.3 billion globally in 2024, a 13.7% year-on-year growth. But why are marketers investing heavily in retail media? Because retail media allows advertisers to show their products directly to the consumer. However, it’s not as simple. Consumer attention is

It’s no secret that AI is changing the marketing industry. These days, I find myself talking about the AI transformation virtually every day – with business leaders and industry experts alike. A few years ago, the conversations were: “What is AI and how does it work”? Last year, the question was – “Is this real??”