The past year saw several transformations in the marketing landscape with AI becoming an indispensable tool for marketers. AI has changed the fundamentals of brand-audience connections, from efficient data processing to the seamless creation of personalized ads. It has led marketers across industries to use AI to craft campaigns that captivate, inspire, and drive results […]
Ramadan is a sacred celebration that brings together the global Muslim community of 1.8 billion with a focus on spiritual growth and communal bonding. This presents brands with the opportunity to thread the beads of connection with consumers and leverage the seasonal shopping boom to their advantage. Also, this year, Indonesians have shown a high
Celebrate maximized brand impact this Ramadan with AI accuracy in ad tech Read More »
The retail media market is forecasted to be worth $100 billion by 2026 in the U.S. alone. By 2028, retail media channels will reportedly represent 15.4% of ad revenue globally. It’s a powerhouse of opportunities for marketers to drive business impact for their brands. 53% of marketers believe AI will significantly impact audience targeting and
Unlock customer loyalty: Exploring AI’s impact on retail media strategies in 2024 Read More »
Netcore Cloud, a leading global MarTech and customer experience company, has unveiled its first-ever State of Martech Report for 2024. This report explores the evolving dynamics of consumer behavior and their impact on marketing strategies. It provides an in-depth analysis of current consumer preferences, needs, and trend-setting behaviors, highlighting the main MarTech trends for 2024. The
When the demand for a product is high, its value increases by default. It leads to the application of dynamic pricing, a strategic approach to adjust prices for goods or services based on factors such as demand fluctuations, competitive landscape, and market conditions. Demand-based or surge pricing is thus an essential tool for brands to
5 AI tools to unleash the power of dynamic pricing for your brand Read More »
Convenience is crucial to all consumers. Brands are continuously striving to make customer experience as seamless as possible. Effortlessly retrieving information with a simple vocal command is the latest shift in how consumers consume and interact with a brand. The numbers speak volumes! 90% of consumers find voice search quick and convenient; 71% would choose
Voice Search Optimization: AI-driven SEO strategies to ace voice search trends in 2024 Read More »
Industry leaders Pawan from Mensa Brands and Shwetha from Amazon Ads delve into crucial aspects of the business and marketing landscape, offering insights into the dynamic consumer trends of 2023. The discussion highlights the pivotal role of digital media strategies, the power of audience insights, and the significance of insight-driven marketing for achieving robust growth.
Effective media planning for accelerated online growth Read More »
From use for basic automation to advanced natural language processing, Gen AI content creation has undergone rapid and massive transformation in the last few years. Marketers are increasingly turning to Gen AI to create impactful content. In 2024, at least 70% of marketers are eyeing to achieve the increased efficiency of deploying Gen AI, and
7 Tips for marketers to leverage Gen AI for valuable content creation Read More »
Brands across categories have aced the use of AI tools to grow their business in the past year. 75% of companies surveyed by MMA in 2023 anticipated a significant upheaval due to Gen AI, with 45% believing its disruptive capability is on par with the Internet. In 2024, the spotlight will be on advancing the
How Can Marketers Generate Leads With Gen AI In 2024? Read More »
With a reach of more than 2 billion users across 180 countries, WhatsApp has emerged as a primary communication channel for users to converse with their family, friends & colleagues. And over the last few years, WhatsApp has been emerging as a medium for business communication wherein brands can clear the clutter and engage with
How Brands Can Utilize Data-Driven Technology to Respect Customer Privacy on WhatsApp? Read More »
