Search Results for: brand interaction

AI is a uniquely powerful tool, which is rapidly evolving and revealing its myriad transformational usage. But we are nowhere close to fully understanding its capabilities and shortcomings. In this context, it is wise to caveat the boisterous noises around AI with notes of caution emanating from marketing experts about the utmost importance of responsible […]

In 2023, $134.8 billion was spent on retail media globally. This figure is estimated to reach $153.3 billion globally in 2024, a 13.7% year-on-year growth. But why are marketers investing heavily in retail media? Because retail media allows advertisers to show their products directly to the consumer. However, it’s not as simple. Consumer attention is

In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is making waves, transforming how businesses across the Asia-Pacific (APAC) region engage with consumers. The comprehensive report “The State of AI in Marketing: AI Trends and Actionable Insights,” developed by MMA Global APAC in collaboration with Punctuate Inc., offers a deep dive into AI’s

AI is transforming businesses everywhere. It has revolutionized all aspects of operations, marketing, and logistics, offering powerful tools for processing data. The workflow is optimized for maximum efficiency, reducing the time required to complete tasks. Mundane tasks in to-do lists have gone down considerably. However, it doesn’t mean all is perfect. Data, or how it’s

Artificial Intelligence (AI), in its broadest sense, is intelligence exhibited by machines. It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and uses learning and intelligence to take actions that maximize their chances of achieving defined goals. Such machines may be

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic

The progression of customer experience in Indonesia has undergone rapid acceleration, primarily driven by the integration of AI-powered technology to make interactions more personalised. Beyond mere personalisation, AI’s role has expanded and now encompassing pivotal functions in predictive analysis and forecasting consumer behaviour, thereby revolutionising the landscape of customer engagement and business strategies. Evolution from