A metamorphosis is underway in how content is created as well as consumed. We have all tried using GenAI to churn out text. Surprisingly the output is contextual, coherent and engaging. Already websites, resumes, product descriptions and blog posts are littered with text written using GenAI. It is just so much simpler, cheaper and faster […]
How AI is reshaping content creation and consumption Read More »
Artificial Intelligence has been helping and empowering marketers for many years with its ability to predict and forecast buyer behaviour, but Generative AI (GenAI) has the potential to change the game. While it is early days for GenAI, it has already started showing great promise in a few industries and functions — and marketing is
A Roadmap for Generative AI in ABM Read More »
Artificial intelligence (AI) is rapidly transforming the marketing landscape, and the Asia-Pacific (APAC) region is at the forefront of this revolution. The integration of AI in marketing is not merely a trend but a fundamental shift that enhances consumer experiences, optimizes marketing operations, and drives business growth. ‘State of AI in Marketing: AI Trends and
State of AI in Marketing: AI Trends and Actionable Insights Read More »
Using AI tools in lead generation is revolutionizing how marketers identify and convert potential consumers into paying customers. It’s helping businesses significantly improve the quality of their leads and the overall effectiveness of their marketing efforts. With AI, marketers can enhance targeting, automate lead scoring, optimize marketing strategies, personalize communication, reduce operational costs, predict future
Strategies for maintaining transparency while implementing AI for lead generation Read More »
As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.
MMA SMARTIES announces a new AI Marketing Channel Read More »
Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive. From enhanced customer experience to streamlining operations, AI is revolutionizing businesses globally. Naturally, organizations are heavily investing resources
Tips for CMOs: How to future-proof your investments in AI for retail media Read More »
In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales – they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase
Turning Shoppertainment Insights into Action with TikTok’s PACE Framework Read More »
Big data is both a boon and a challenge. While abundant data offers valuable insights into consumer behavior and market trends, its sheer volume can overwhelm marketers. For instance, nearly 6 million Google searches occur per minute, totaling more than 8 billion a day. Almost 3.19 billion people are active on Meta’s family of apps
How to leverage AI to convert big data into smart data Read More »
As e-commerce and digital marketing continue to evolve, Artificial Intelligence (AI) has become an integral part of the content strategy for global businesses. The integration of AI into the content production process has opened new opportunities, while also presenting ethical and creative challenges that marketers must face. 1. Introduction to AI Content Creation Tools AI
The AI Revolution in Content Creation Read More »
From data-driven decision-making to personalized customer experiences, AI has disrupted the marketing landscape. 70% of marketers expect GenAI to increase efficiency in their organizations. According to the marketers surveyed by MMA Global, other key benefits include enhanced decision-making, cost savings, revenue growth, and accelerated innovation. While 22% of marketers consider AI’s adoption a high priority,
Dissecting the ROI potential of AI-powered marketing Read More »
