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A guide to telling stories through new ‘Digital Realities’: Hyperreal Storytelling

Navigating digital realities: All you need to know about hyperreal storytelling in marketing Hyperreal storytelling is about creating immersive experiences that feel so real that the lines between reality and virtual worlds seem to fade away. It’s where augmented reality meets virtual reality to create a space where anything is possible. Marketers can tap into […]

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SMARTIES Awards 2023 – Submission Kit

SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  This year’s SMARTIES Awards celebrate renewed vigor and energy to recognize creativity, innovation, and the future of marketing excellence. In addition, this year introduces two new

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SMARTIES APAC 2023 is NOW Open for submission!

  SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  The 2023 SMARTIES Asia Pacific programs are now open for submissions for markets in APAC, China, India, Indonesia, Philippines, Thailand, and Vietnam! Link to submit

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SMARTIES APAC 2023 – Call for Entries Opening Soon!

SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  Our esteemed award program includes a broad spectrum of categories, including Web 3.0, creativity, lead generation, and social media marketing. We recognize, honor, and award those

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MarTech Vietnam report

The unprecedented impact of the novel pandemic has led to significant changes in customer behavior and habits, including browsing and shopping patterns. As noted by a majority (90%) of global business executives, the pandemic-driven shifts will continue to persist post-crisis, including an increased number of individuals browsing and buying products on social media and community

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Anticipating the consumer’s next move through AI-Driven predictive analytics

Marketers have commonly harnessed AI for enhancing customer experience and automating repetitive tasks. However, with the AI market projected to reach over 107.5 billion by 2028, the industry is unfolding exciting opportunities for marketers to stay a step ahead of their customers. Especially as recession looms on the horizon, businesses will be looking at slicing budgets,

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