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The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

The Connected Consumer Q4 2021 is a quarterly study prepared by Decision Labs. The report studies Gen Z, Y, and X for their online habits, including social media usage, entertainment (music, movies, online videos), and online shopping. This report looks into top platforms, primary apps, indispensable apps, and multiplatform use that gives marketers deep insight