Search Results for: tiktok

The E-commerce Landscape in Southeast Asia The e-commerce landscape in Southeast Asia, particularly in Indonesia, has been undergoing significant transformation, and the rise of influencer marketing is pivotal in shaping the region’s digital economy. With the market growing from 105 billion USD in 2022 to an expected 235 billion USD by 2028​​, understanding how influencers […]

The rise of Shoppertainment — the $1 trillion content-driven commerce opportunity has disrupted traditional shopping behaviours in APAC, forcing brands to rethink to achieve a seamless blend of media, content and commerce.  However, as shared in our previous article, TikTok’s new PACE framework aims to decode the new paradigm to help brands drive revenue growth.

Shoppertainment Is Revolutionising Commerce in APAC – Are You Ready? For years, we’ve witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate

MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards. This prestigious program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to #shapethefutre of creativity and innovation in marketing.   The SMARTIES™ X

Empowering women throughout the Asia Pacific region is the driving force behind MMA APAC’s new campaign, “Invest in YOU – Nurturing You, Transforming Tomorrow”. This initiative, aligned with the theme “Invest in Women: Accelerate Progress,” aims to inspire women through the transformative power of self-investment. Seeking diverse perspectives, we asked prominent women leaders to offer

Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.  “APAC presents a prime opportunity for IAS to expand

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,