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Crafting Connections: The Power of Storytelling in Modern Marketing

In an era defined by an endless stream of content, storytelling has emerged as a powerful tool for brands to forge deeper connections with their audiences. Recently, industry leaders gathered in Vietnam to explore the growing importance of authentic narratives in today’s digital-first landscape. Notably, these discussions highlighted storytelling as more than just a marketing […]

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Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand?

It is easy to lie, put a mask on and act like someone you are not for a short period of time. Over time, humans will reveal their default personality. In the world of social media and influencer marketing creators must stay relevant with their niche audience; movie reviewers have to actually love watching movies;

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The Intersection of AI and Brand Safety: Achieving Campaign Excellence

Welcome to the frontier of digital advertising, where creativity meets cutting-edge technology and brand safety becomes a powerful friend and ally rather than a frightening challenge to marketers. As consumer concerns about data privacy and ad relevance grow louder, the marriage of AI and brand safety emerges as a beacon of innovation and trust. The

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Elevating Your Digital Marketing Strategy with AI

Today’s world is all about instant connections and people expect nothing less – even when it comes to the ads they see. Given that digital content is sprawling across multiple platforms, reaching the right people with ads that are relevant to them has become increasingly complex. This condensed report sheds light on the current state

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Vietnam’s Marketing Future: MMA Global ’s Vision for a Thriving Marketing Ecosystem

MMA Global ‘s signature MMA Vietnam Impact 2024, held on October 25 at JW Marriott Saigon, marked a milestone for MMA Global ’s 13th year in Vietnam, drawing over 1,500 top leaders and managers alongside 50 dynamic speakers from globally renowned and Vietnamese brands. In parallel, the MMA SMARTIES Vietnam 2024 Awards honored 39

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SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam’s Marketing Industry

Held within the MMA Impact Vietnam event on October 25, 2024, the SMARTIES Vietnam 2024 Awards brought excitement and festivity to all speakers, competing brands, and attendees. The event was not only an awards ceremony but also a gathering point for passion, creativity, and innovation in Vietnam’s marketing field. Organized annually in Vietnam by MMA

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MMA Global APAC Announces Finalists for SMARTIES Philippines 2024

The MMA Global APAC is proud to announce the finalists for the highly anticipated SMARTIES Philippines 2024. After a comprehensive and rigorous evaluation process, these finalists have emerged as the driving forces behind the most innovative and impactful marketing campaigns in the Philippines, setting new benchmarks for excellence in the industry. The SMARTIES Awards recognize

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SMARTIES Vietnam 2024: A rendezvous of breakthrough marketing campaigns shaping the future

For over a decade, the SMARTIES Awards, organized by MMA Global, have celebrated the most impactful marketing campaigns annually. These campaigns drive growth and innovation, playing a critical role in shaping the future of marketing in Vietnam. The Race for Excellence in Marketing As a testament to its reputation and global influence, the MMA SMARTIES

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2024 Highlights: Most innovative AI applications in retail media

As marketers gear up for 2025, consumer preferences and their purchase journeys are shifting the dynamics in retail media advertising. 68% of people who browse for products online visit Amazon for research before purchasing from a physical store. It underscores the importance of integrating digital touchpoints within the retail experience, as consumers increasingly seek seamless

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2024 Highlights: Best AI marketing campaigns in APAC

2024 was marked by an increasing number of instances where AI supercharged marketing campaigns, impacting creative processes and potential returns. Advanced data analytics, machine learning algorithms, chatbots, and virtual assistants shaped campaigns, changing how brands connect with customers. The trend was prominent globally, and the APAC region was no exception. An MMA survey of CMOs

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