Search Results for: technology

Having traversed many goal posts in its relatively short life, MMA has been successful in building relevance, resilience, and readiness in the local Indonesian market. It has done so while keeping pace with the global marketing transformation and also actively helping define it. The industry body has established itself as the most definitive mouthpiece for the marketing fraternity in the bustling Indonesian consumer landscape, under the leadership of its dynamic country head, Shanti Tolani.  In this interview with

Tết 2026 remains a critical peak season for the FMCG industry, but the context has changed. As consumers become more cautious, prioritizing reassurance, value, and relevance over deep discounts, traditional Tết campaigns are gradually losing effectiveness. This shift raises a new question for FMCG brands: what should be done, and how, to sustain growth during a more cautious and value-driven Tết season?

Today, the conversation among marketers in India has shifted. The debate is no longer about whether digital advertising works; it is about whether it delivers on its full promise and drives real business results. As digital continues to expand, complexity grows: more channels, more formats, and more audience data, all against a backdrop of heightened consumer expectations. Teams are

In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and