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Performance Unleashed: Unlocking maximum potential at MMA Innovate 2024

On June 28, 2024, Ho Chi Minh City played host to a groundbreaking panel discussion at the MMA Innovate 2024 event, centered around a theme that resonates deeply with today’s marketing landscape: “Performance Unleashed: Unlocking Maximum Potential.” The discussion brought together some of the brightest minds in Vietnam’s marketing scene to explore strategies for overcoming […]

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SMARTIES™ Coach: Your AI-powered mentor for the MMA SMARTIES Awards!

Welcome to MMA SMARTIES Coach The main objective of the SMARTIES Coach GPT is to help marketing professionals and campaign managers prepare and submit their entries for the MMA SMARTIES awards. This tool aims to: Help users select the most appropriate categories for their marketing campaigns. Provide detailed information about each category, including insights into the types

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Keeping up with the speed of marketing technology, choosing the right influencers by utilizing AI tools

The Indonesian Digital Population In early 2024, DataReportal found that there were 353.3 million of active mobile connections in Indonesia which is 126.8% of Indonesian total population. DataReportal also reported that there were 185.3 million internet users in Indonesia with 139 million social media users. This equated to 49.9% of total Indonesia population were actively

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Driving Transformations: How brands have achieved success with Shoppertainment

The rise of Shoppertainment — the $1 trillion content-driven commerce opportunity has disrupted traditional shopping behaviours in APAC, forcing brands to rethink to achieve a seamless blend of media, content and commerce.  However, as shared in our previous article, TikTok’s new PACE framework aims to decode the new paradigm to help brands drive revenue growth.

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Evolving role of a CMO to Media Owner: Propelled by impact of AI

In the digital age enabled by AI, the boundaries between marketing and media are increasingly blurred. AI-driven marketing strategies are transforming the role of the Chief Marketing Officer (CMO), evolving them from overseeing traditional marketing functions to becoming strategic media owners. This shift signifies a trend where every marketing function is evolving into a media

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Striking the Right Chord: Leveraging music as marketing  for brands

Music is a universal language that evokes emotions and creates lasting impressions. Even before visuals, sound was a powerful marketing tool — In fact, it was the original viral medium. In recent years, music has become essential for brands to connect with their audiences and strengthen their identity. In this article, we’ll explore how brands can leverage music to resonate with their target

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Tips for CMOs: How to future-proof your investments in AI for retail media

Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.  From enhanced customer experience to streamlining operations, AI is revolutionizing businesses globally. Naturally, organizations are heavily investing resources

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Turning Shoppertainment Insights into Action with TikTok’s PACE Framework

In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales – they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase

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