Search Results for: purchase decisions

Shoppertainment Is Revolutionising Commerce in APAC – Are You Ready? For years, we’ve witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate

The defining shift in marketing for 2026 is structural. AI is no longer a tool marketers deploy at the edges of the organisation; it is increasingly the system coordinating how growth decisions are made. Planning, creative, media, and commerce are being connected through machine-led workflows that learn faster than traditional operating models can adapt. For

In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and