Search Results for: performance marketing

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising. As we delve deeper into this phenomenon, it becomes clear that retail media networks are not just a fleeting trend but a substantial shift that […]

Data has indelibly become the most valuable commodity for brands. For the marketers who’ve harnessed the power of data, there has been visible progress in marketing efficiency, sales growth, and even customer satisfaction.  With how digital is shaping up, CXOs and CEOs rely heavily on digital data to make decisions. The appeal is conceivable, given

In 2023, $134.8 billion was spent on retail media globally. This figure is estimated to reach $153.3 billion globally in 2024, a 13.7% year-on-year growth. But why are marketers investing heavily in retail media? Because retail media allows advertisers to show their products directly to the consumer. However, it’s not as simple. Consumer attention is

A Big Congratulations to All Vietnamese Winners! The world is celebrating the exceptional achievements of Vietnamese winners at the prestigious SMARTIES X Global 2023 awards! Their innovative and impactful campaigns were prominently featured at theMMA CEO & CMO Summit 2024, taking place on April 5th at the InterContinental Saigon. Get Ready to Be Inspired! Get

The APAC region celebrates some of the most culturally rich festivals. Diwali, Lunar New Year, Hanami, and Songkran are just a few of the many celebrations that each carry unique traditions, beliefs, and customs. With such diversity, campaigns that overlook distinct cultural elements will likely fail to engage the target audience and may even risk

On August 29, 2024, at the Sheraton Saigon Hotel in Ho Chi Minh City, MMA Global, in collaboration with Chicilon Media, organized the first-ever event in Vietnam about elevator digital media with the theme “Leading New Era of Advertising: Building Elevator Digital Media Forum.” This event not only marked a significant milestone in raising awareness

The depth of data available to marketers today is both a boon and a bane. It is complex, vast, and immense. On one hand, it provides unprecedented insights that enable highly targeted and personalized advertisement. On the other hand, the complexity of managing data, optimizing campaigns, and making timely decisions can overwhelm marketers, especially in