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Reducing organizational friction

Reducing Organizational Friction: The Hidden Lever for Marketing Growth

As marketing leaders, we often focus on new technologies, campaigns, and data strategies to drive growth. Yet, there is a hidden barrier within many marketing organizations that quietly erodes performance, drains talent, and delays results: organizational friction. Addressing this friction systematically is not just an operational concern; it is one of the most powerful levers […]

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MMA Reveals the APAC Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index 2024

The SMARTIES Business Impact Index (BII) is the world’s first and only global modern marketing index that identifies, ranks, and celebrates the agencies, brands, advertisers, and solution providers making the biggest business impact. Built on a proprietary methodology co-developed with WARC, the global authority on marketing effectiveness, the BII evaluates thousands of submissions each year

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SMARTIES Business Impact Index 2024 Global: A Snapshot of Marketing that Matters

In today’s complex marketing landscape, effectiveness is no longer defined by creativity alone; it’s measured by real, demonstrable business outcomes. The SMARTIES Business Impact Index (BII) was created to recognize just that. Now in its latest edition, the 2024 Global Rankings bring together the most consistent performers from across the world — agencies, brands, advertisers,

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From Reach-Based to People-Based Attribution: The New Frontier in Vietnam's Marketing Measurement

From Reach-Based to People-Based Attribution: The New Frontier in Vietnam’s Marketing Measurement

As digital channels multiply and consumer behaviors diversify, marketers in Vietnam face increasing pressure to demonstrate clear business outcomes from their campaigns. Traditional reach-based attribution models, which emphasize impressions and broad exposure, are no longer sufficient in capturing the complexity of today’s customer journey. With interactions spread across social media, e-commerce, messaging platforms, and physical

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Agile Marketing in Indonesia: Leveraging Real-Time AI Insights for Consumer Engagement

Agile Marketing in Indonesia: Leveraging Real-Time AI Insights for Consumer Engagement

The Indonesian market, characterized by its rapid evolution and diverse consumer landscape, demands that marketers across all industry verticals adopt agile and responsive strategies. In this dynamic environment, the ability to capture, analyze, and act upon real-time consumer insights is no longer an advantage but a fundamental necessity for sustained success. The traditional approach of

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SMARTIES™ 2025: Celebration of Marketing Excellence – Now Open for Submissions!

SMARTIES™ 2025: Celebration of Marketing Excellence – Now Open for Submissions!

Singapore – MMA Global proudly announces the opening of entries for the 2025 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies, and marketers driving innovation and business impact. As the marketing landscape evolves with advancements, SMARTIES™ continues to recognize transformative campaigns that redefine industry standards. This year, the competition aims to highlight

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CMOs Must Master AI To Prove Marketing’s Business Impact

In today’s rapidly changing business landscape, chief marketing officers (CMOs) are at the crossroads. They not only need to deliver growth but also prove the tangible value of marketing to the broader C-suite.  Rohit Dadwal, CEO-APAC at MMA Global believes that CMOs must lead the conversation about marketing’s impact on business outcomes. With new technologies

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Elevating Marketing Results with Telkomsel DigiAds’ Predictive AI Solutions

  In today’s fast-paced digital landscape, businesses must create efficient, impactful marketing campaigns that resonate with their audiences. Predictive AI has become a game-changer, enabling brands to adapt to changing consumer behaviors. With AI adoption rising 72% and generative AI usage surging 65% in 2024, tools like Telkomsel DigiAds predictive modeling offer actionable insights to

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MMA Global Indonesia Announces MMA Innovate Indonesia 2025: Pioneering Marketing Excellence and Technology Innovation

  MMA Global Indonesia, the country’s premier marketing and advertising body, is proud to announce its flagship event, MMA Innovate Indonesia 2025, set to redefine marketing and advertising standards. Scheduled for January 22, 2025, at the Park Hyatt Hotel Jakarta, this highly anticipated Conference & Exhibition promises to be a groundbreaking platform, bringing global innovation

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