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State of AI in Digital Transformation: 6 Key Takeaways for Marketers

The State of AI in Digital Transformation report is more than statistics; it’s a digital pioneer’s playbook. The numbers tell the first-hand story of, from, and by Chief Digital Officers (CDOs) who are at the forefront of digital transformation. Spotlighting the critical role CDOs play in directing the course of AI applications, the report reflects […]

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3 Steps for marketers to drive better outcomes with attention-focused ad strategies

Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing

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7 Steps Marketers Must Take to Remain Relevant in the Times of AI

Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely

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How Data and AI Help Marketers Leverage Hyper-Personalization

By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while

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The Rise Of Intentional Spending: Decoding The Ramadan 2026 Shopper

While Indonesia’s 2026 macroeconomic outlook is optimistic, a structural shift is transforming the Ramadan Holy Month. Data from the YMT & Modcart Shopper Survey reveals that while the “Ramadan Wallet” is expanding, the “Ramadan Filter” is tightening. We have moved from festive impulsivity to a season of Intentional Spending.  For marketers, the “Ramadan story” has shifted from high-level branding to a high-stakes battle

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MMA Modern Marketing Reckoner 2025 Industry Report Takeaways

Here is a quick peek into the recently launched Modern Marketing Reckoner, the most definitive curation of the dynamic Indonesian marketing landscape. In keeping with its thought-leadership stance, the recently rebranded Marketing + Media Alliance Indonesia (or MMA Indonesia), unveiled the Modern Marketing Reckoner 2025 Industry Report. This report is a definitive peek into the evolving world of

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Leading The Charge: Shanti Tolani On MMA’s Evolution Into The Marketing + Media Alliance

Leading The Charge: Shanti Tolani On MMA’s Evolution Into The Marketing + Media Alliance

Having traversed many goal posts in its relatively short life, MMA has been successful in building relevance, resilience, and readiness in the local Indonesian market. It has done so while keeping pace with the global marketing transformation and also actively helping define it. The industry body has established itself as the most definitive mouthpiece for the marketing fraternity in the bustling Indonesian consumer landscape, under the leadership of its dynamic country head, Shanti Tolani.  In this interview with

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