As data continues to shape the marketing landscape, understanding privacy implications is crucial for industry leaders. MMA Global, in collaboration with AppsFlyer, has released the report “State of Data Privacy: Three Schools of Privacy and the Rise of PETs in the Age of AI,” offering a comprehensive view of data privacy’s current state and future […]
Navigating the new age of data privacy in marketing Read More »
AI-powered predictive analytics is emerging as a cornerstone of effective marketing strategies, enabling unprecedented levels of personalization. By analysing vast amounts of consumer data, AI can predict individual preferences, behaviours, and future actions with remarkable accuracy. This predictive capability allows marketers to move beyond simple demographic segmentation to create truly personalised experiences that resonate with
Personalisation: Exploring AI’s transformative predictive analysis Read More »
Are the fears of humans losing out to the Supergenius AI and becoming redundant entirely valid? Not really. The marketing experts believe that humans will not be reduced to playing second fiddle to artificial intelligence, instead human ingenuity will be crucial for crafting truly compelling and effective marketing campaigns. A lot of the speakers at
Emphasizing the human element’s continued significance with artificial intelligence Read More »
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Artificial Intelligence (AI), in its broadest sense, is intelligence exhibited by machines. It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and uses learning and intelligence to take actions that maximize their chances of achieving defined goals. Such machines may be
The rise of Shoppertainment — the $1 trillion content-driven commerce opportunity has disrupted traditional shopping behaviours in APAC, forcing brands to rethink to achieve a seamless blend of media, content and commerce. However, as shared in our previous article, TikTok’s new PACE framework aims to decode the new paradigm to help brands drive revenue growth.
Driving Transformations: How brands have achieved success with Shoppertainment Read More »
Adopting cutting-edge AI technologies is now essential for marketers to stay ahead of the curve. However, with increasing democratization, everyone has access to the same tools. It is thus just as crucial for marketers to go beyond AI capabilities to build creative and unique campaigns — and achieve the desired business impact. While AI tools
If all marketers have access to the same AI tools, how does one stand out? Read More »
The digital landscape has become a revolving door of content that vies for consumer attention. With this content explosion and an increasing number of platforms and channels available, marketers have found it challenging to break through the noise with their messages, making attention an appealing and essential concept in advertising. Fragmented and fleeting consumer attention
Engagement Unlocked: Using Attention to Boost Brand Outcomes Read More »
The world of marketing is undergoing a revolution driven by artificial intelligence (AI). However, as AI technology advances, concerns surrounding data ethics and privacy have come to the forefront. In this article, we will delve into the risks associated with data ethics and privacy in AI-driven marketing, explore principles and guidelines for responsible data handling,
Navigating AI Data Ethics and Privacy in Today’s Marketing Landscape Read More »
The world of communication is transforming, many speculate that marketing is the business realm being reshaped by Artificial intelligence – where the ability to keep up with technical acumen and the basic understanding of AI remain as key challenges. We at MMA Global are committed to supporting the industry as it understands, accepts and adopts
AI in Marketing: Resources for 2024 Read More »
