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Driving Transformations: How brands have achieved success with Shoppertainment

The rise of Shoppertainment — the $1 trillion content-driven commerce opportunity has disrupted traditional shopping behaviours in APAC, forcing brands to rethink to achieve a seamless blend of media, content and commerce.  However, as shared in our previous article, TikTok’s new PACE framework aims to decode the new paradigm to help brands drive revenue growth. […]

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If all marketers have access to the same AI tools, how does one stand out?If all marketers have access to the same AI tools, how does one stand out?

If all marketers have access to the same AI tools, how does one stand out?

Adopting cutting-edge AI technologies is now essential for marketers to stay ahead of the curve. However, with increasing democratization, everyone has access to the same tools. It is thus just as crucial for marketers to go beyond AI capabilities to build creative and unique campaigns — and achieve the desired business impact. While AI tools

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Engagement Unlocked: Using Attention to Boost Brand Outcomes

The digital landscape has become a revolving door of content that vies for consumer attention. With this content explosion and an increasing number of platforms and channels available, marketers have found it challenging to break through the noise with their messages, making attention an appealing and essential concept in advertising. Fragmented and fleeting consumer attention

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Navigating AI Data Ethics and Privacy in Today’s Marketing Landscape

The world of marketing is undergoing a revolution driven by artificial intelligence (AI). However, as AI technology advances, concerns surrounding data ethics and privacy have come to the forefront. In this article, we will delve into the risks associated with data ethics and privacy in AI-driven marketing, explore principles and guidelines for responsible data handling,

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AI in Marketing: Resources for 2024

The world of communication is transforming, many speculate that marketing is the business realm being reshaped by Artificial intelligence – where the ability to keep up with technical acumen and the basic understanding of AI remain as key challenges. We at MMA Global are committed to supporting the industry as it understands, accepts and adopts

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The Modern Marketing Reckoner 2023 Indonesia Case Studies

Power-packed with the latest trends and research, The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers marketers a comprehensive view of the possibilities and challenges in the highly competitive Indonesian market.  The Case Studies section of the report contains the following chapters: Unlocking The Power of Brand-Creator Collaborations: Shufen Goh, Co-Founder and Principal

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Deciphering the Festive Shopping Trends: India’s Festive Wallet Outlook 2023 by Paytm Ads

The festive season isn’t just a time of celebration; it’s a battlefield where brands and marketers vie for consumer attention. In this dynamic landscape, decoding consumer behaviour and emerging trends is the secret sauce for crafting impactful campaigns. Backed by an extensive survey commissioned through Redseer Consulting, the Paytm Ads report delves into the nuances

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