You searched for digital advertising - Page 2 of 6

Engagement Unlocked: Using Attention to Boost Brand Outcomes

The digital landscape has become a revolving door of content that vies for consumer attention. With this content explosion and an increasing number of platforms and channels available, marketers have found it challenging to break through the noise with their messages, making attention an appealing and essential concept in advertising. Fragmented and fleeting consumer attention […]

Engagement Unlocked: Using Attention to Boost Brand Outcomes Read More »

Integral Ad Science (IAS) Accelerates APAC Expansion with Multiple Market Launches and Senior Appointments

Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers. “APAC presents a prime opportunity for IAS to expand

Integral Ad Science (IAS) Accelerates APAC Expansion with Multiple Market Launches and Senior Appointments Read More »

Brands That Know What Works & How: Key Insights from Jury Observer Kantar at Smarties India 2023

In the ever-evolving landscape of marketing, brands are constantly striving to stay ahead, leveraging innovation, technology, and AI to create impactful campaigns. The Smarties Unplugged debut edition, an insightful prelude to the Gala, celebrated the achievements of brands that have successfully harnessed the power of modern marketing trends. In a session by Kantar, our jury

Brands That Know What Works & How: Key Insights from Jury Observer Kantar at Smarties India 2023 Read More »

5 Ways AI is revamping the marketing ecosystem

AI isn’t the future anymore; it is the present. And those willing to employ AI in their business process, especially marketing, are reaping benefits through exceptional results and hassle-free experiences. According to recent findings, approximately 3 out of 4 companies are embracing AI technology to enhance optimisation and personalisation efforts. Furthermore, around 47% of these

5 Ways AI is revamping the marketing ecosystem Read More »

Top Factors That Are Fueling the Growth of Retail Media

The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion. By 2026, it is expected that retail media spending will constitute over 25% of the total digital media expenditure[1].

Top Factors That Are Fueling the Growth of Retail Media Read More »

MMA Reveals the Global Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

UNILEVER AND OREO TAKES TOP HONORS MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global markets. Rankings are now available, naming the marketing industry’s top agencies, marketers, brands and solution providers that deliver the highest

MMA Reveals the Global Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index Read More »

How influencers are driving e-commerce success in Indonesia and Southeast Asia

The E-commerce Landscape in Southeast Asia The e-commerce landscape in Southeast Asia, particularly in Indonesia, has been undergoing significant transformation, and the rise of influencer marketing is pivotal in shaping the region’s digital economy. With the market growing from 105 billion USD in 2022 to an expected 235 billion USD by 2028, understanding how influencers

How influencers are driving e-commerce success in Indonesia and Southeast Asia Read More »

Modern Marketing Reckoner 2024: Bohemian Rhapsody

Music, especially classic rock has been a huge influence. And I end up looking for similarities between music to the happenings of the media ecosystem. Here I go again (Hello, Whitesnake). Before the 2018 movie, Queen was perhaps best known for the pub anthem – I want to break free. Legions of listeners, young and

Modern Marketing Reckoner 2024: Bohemian Rhapsody Read More »

Striking the Right Chord: Leveraging music as marketing  for brands

Music is a universal language that evokes emotions and creates lasting impressions. Even before visuals, sound was a powerful marketing tool — In fact, it was the original viral medium. In recent years, music has become essential for brands to connect with their audiences and strengthen their identity. In this article, we’ll explore how brands can leverage music to resonate with their target

Striking the Right Chord: Leveraging music as marketing  for brands Read More »

MMA SMARTIES announces a new AI Marketing Channel

As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.

MMA SMARTIES announces a new AI Marketing Channel Read More »

Search Results for: digital advertising