The success of a brand hinges on how satisfied its customers are. The ideal way to understand customer satisfaction is to measure customer experience metrics. They’re the window to your customer’s perception of your brand and reveal sentiments like potential referrals, the likeness of the brand/product/service, and how likely they are to become and remain […]
Top 7 Customer Experience Metrics to Track in 2023 Read More »
Harnessing AI to Maximize Customer Exchange Value The tales of how AI is revolutionizing marketing are echoing in the industry, remodeling almost every component. While there are many instances of AI in marketing, one of the most prominent ones is to enhance customer experience. A recent study shows that 82% of consumers are likely to
AI and Machine Learning for maximizing customer experience Read More »
ChatGPT has taken the internet by storm since its launch in November 2022, garnering 1 million users in the first five days. Fast forward to January 2023, this conversational AI has garnered a staggering 100 million monthly active users and counting. ChatGPT is based on OpenAI’s GPT-3, a foundational generative AI model. Combining NLP (natural
2024 was marked by an increasing number of instances where AI supercharged marketing campaigns, impacting creative processes and potential returns. Advanced data analytics, machine learning algorithms, chatbots, and virtual assistants shaped campaigns, changing how brands connect with customers. The trend was prominent globally, and the APAC region was no exception. An MMA survey of CMOs
2024 Highlights: Best AI marketing campaigns in APAC Read More »
In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is making waves, transforming how businesses across the Asia-Pacific (APAC) region engage with consumers. The comprehensive report “The State of AI in Marketing: AI Trends and Actionable Insights,” developed by MMA Global APAC in collaboration with Punctuate Inc., offers a deep dive into AI’s
The State of AI in Marketing: Unveiling the future of AI-powered marketing strategies Read More »
In today’s digital era, integrating Artificial Intelligence (AI) into marketing transcends innovation; it’s essential for business survival and growth, especially in vibrant markets like Vietnam. MMA Global is delighted to introduce this report on AI Adoption in Marketing in Vietnam, reflecting our commitment to spearheading a future where AI significantly enhances marketing operations. Vietnam stands
State of AI in Marketing in Vietnam Read More »
Using AI tools in lead generation is revolutionizing how marketers identify and convert potential consumers into paying customers. It’s helping businesses significantly improve the quality of their leads and the overall effectiveness of their marketing efforts. With AI, marketers can enhance targeting, automate lead scoring, optimize marketing strategies, personalize communication, reduce operational costs, predict future
Strategies for maintaining transparency while implementing AI for lead generation Read More »
Brands across categories have aced the use of AI tools to grow their business in the past year. 75% of companies surveyed by MMA in 2023 anticipated a significant upheaval due to Gen AI, with 45% believing its disruptive capability is on par with the Internet. In 2024, the spotlight will be on advancing the
How Can Marketers Generate Leads With Gen AI In 2024? Read More »
Globally, digital spending totals USD 45 billion and is expected to surpass spend on TV advertising by 2028. Interestingly, Search – which is considered the first digital wave – took 14 years to achieve USD 30 billion in ad revenue. The second wave of digital advertising, Social, took 11 years. Retail media has breached USD
Retail Media 2.0: Moving up the funnel Read More »
On October 25, the MMA Impact 2024 event will take place at the JW Marriott Hotel & Suites Saigon, marking its 13th consecutive year in Vietnam. This year’s theme, Navigating Marketing: Leadership, Innovation and Future Strategies, is expected to attract over 1,000 C-level executives across the marketing ecosystem. Attendees will enjoy a modern space for
